Articles Tagged ‘Manulife’
Virtual Roundtable: Tackling financial anxieties
How leaders at TD, HomeEquity, Manulife and MediaCom are thinking about marketing during COVID-19.
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
Manulife puts disciplined advice at the forefront
A new campaign shows the benefits of letting “Advisors Do That” when it comes to investments, instead of doing it yourself.
Manulife Bank debuts chatbot as part of challenger approach
The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.
Manulife’s CMO departs amid restructuring
Gretchen Garrigues leaves to pursue opportunities in the U.S. as the company expands the position’s remit.
Manulife zeroes in on tiny moments
Under a new masterbrand approach, the financial company suggests financial success is a matter of starting small.
Manulife marketing goes global, but aims to keep it simple
Global CMO Gretchen Garrigues says the new branding is just the tip of the iceberg for the now customer-centric company.
Manulife sings away holiday stress
The financial services provider promotes a more modest approach to spending with carols filled with tips.
Manulife brings AI to underwriting
The insurer aims to speed up the application process as part of a broader transformation at the company.
Manulife looks to provide utility
A national campaign aimed at investment advisors also aims to change perceptions of the brand among investors.
SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.
CASSIES Bronze: Manulife reveals the mortgage truth
DentsuBos and Mindshare helped the brand “Uncover the Mortgage Truth” and win a medal in the Underdog category.
Manulife quizzes Canadians
The financial services co. uses the game show format in a lighthearted campaign that highlights insurance benefits.
Amazon launches Alexa in Canada
How local brands are working with Amazon’s AI assistant now that it has officially arrived.
Manulife uses Apple Watch to woo customers
The company adds the allure of an in-demand wearable to its health-focused Vitality insurance program.
