Articles Tagged ‘MEC’
Corner Office Shifts: MEC appoints new CMO
Plus, Montreal jeweller Birks Group eliminates top marketing role, and TextNow looks south for chief growth officer.
Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
Canada’s most-trusted brands, pre- and post-COVID-19
This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.
Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more
A round-up of senior-level executive changes you may have missed.
Are brands ready for a gender-fluid future?
As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.
Meet the 2019 Brands of the Year
From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.
2019 Brand of the Year: MEC climbs to new heights
The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.
Retail as a community hub
The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.
How MEC is building on its experiential history
CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.
MEC goes experiential with adventure travel arm
The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.
All the lonely people
Editor Jennifer Horn examines how brands are making efforts to bring people together.
Strategy’s Nice List 2018
Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.
Behind MEC’s pledge for greater diversity
The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.
MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.
Membership organizations enjoy high levels of trust
The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.
