Articles Tagged ‘MEC’

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Corner Office Shifts: MEC appoints new CMO

Plus, Montreal jeweller Birks Group eliminates top marketing role, and TextNow looks south for chief growth officer.

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Can advertisers fare without Facebook?

A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.

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Canada’s most-trusted brands, pre- and post-COVID-19

This year, the Gustavson School of Business conducted two surveys to help trace changes in consumer trust.

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Corner Office Shifts: Hudson’s Bay, Lululemon, Roots and more

A round-up of senior-level executive changes you may have missed.

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Are brands ready for a gender-fluid future?

As gender continues to evolve, strategy looks at who is evolving with it, from targeting to advertising to retail experiences.

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Meet the 2019 Brands of the Year

From StrategyDaily: Dig into features on what makes Loblaw, MEC, Ecobee, Ritual, OVO and Frank And Oak each a BOY.

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2019 Brand of the Year: MEC climbs to new heights

The retailer is modernizing by celebrating diversity, expanding its offerings and upping its experiential game.

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

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How MEC is building on its experiential history

CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.

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MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

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All the lonely people

Editor Jennifer Horn examines how brands are making efforts to bring people together.

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Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

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Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

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Membership organizations enjoy high levels of trust

The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.