Articles Tagged ‘Sephora’

sephora-hire-Litzinger

Sephora Canada hires Allison Litzinger to lead marketing

The former HBC marketer will lead the beauty retailer’s marketing programs and drive new client growth.

Sustain 1

Brands to Watch: As Cheekbone Beauty grows, so does its mission

The brand is working to drive Indigenous representation in the beauty space.

Indigenous 3

2021 Brand of the Year: For Sephora, beauty is in the eye of the customer

The retailer is transcending beauty standards and giving a voice to diverse communities.

Diwali - all models

Sephora goes bigger with second Diwali campaign

After a stellar reception last year, easing pandemic restrictions are letting the retailer give this year’s campaign a bigger boost.

CheekboneBeauty_SidLee_2

Cheekbone Beauty gets a new look for Sephora launch

The Indigenous-owned company’s refreshed packaging reflects the environmental stewardship at the core of its brand.

Hudson's Bay

Sephora Canada and Hudson’s Bay make Fifteen Percent Pledge

The retailers commit to reserving more space for BIPOC-owned businesses as a step towards making the industry more equitable.

paybright1

Will that be cash, credit or pay later?

From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.

080-20_LNY_app-happening-hub-card-single-brand-event_PROMO_EN_01

Sephora plays the storyteller for Lunar New Year

The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.

sandeep-kr-yadav-vz1cM6SmexY-unsplash

Happy generic holiday

With Christmas coming, Juniper Park\TBWA’s Shipra Chauhan asks why more brands don’t put the same effort into holidays that are meaningful to a multicultural population.

Corner Office

Corner Office Shifts: Sephora appoints new GM amid North American expansion

Plus, Rogers get a new a lead on communications and CSR.

Sephora

How Sephora is building connections beyond its stores

The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.

Founders 2

Long live the (digital) beauty regime

Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.

Kiehls-Sephora

Kiehl’s strikes distribution agreement with Sephora

The L’Oreal brand’s full line of products will be sold through the retailer’s website and five of its Canadian stores.

Sephora-featured

Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

fbarads

Facebook launches shoppable AR ads

Brands can bring virtual trial to users’ News Feeds and direct them to an ecommerce platform.