Articles Tagged ‘Sephora’
Will that be cash, credit or pay later?
From the C-Suite newsletter: Pay-later options are helping drive conversion, higher average purchases and premium upgrades.
Sephora plays the storyteller for Lunar New Year
The cosmetics retailer draws upon lessons from its Diwali campaign to bring a personal touch to its multicultural marketing.
Happy generic holiday
With Christmas coming, Juniper Park\TBWA’s Shipra Chauhan asks why more brands don’t put the same effort into holidays that are meaningful to a multicultural population.
Corner Office Shifts: Sephora appoints new GM amid North American expansion
Plus, Rogers get a new a lead on communications and CSR.
How Sephora is building connections beyond its stores
The retailer is going mass with its first TV commercial for anyone who’s never connected with the inclusive brand.
Long live the (digital) beauty regime
Building a DTC strategy goes beyond e-commerce. And few know how to build better one-to-one relationships than beauty brands.
Kiehl’s strikes distribution agreement with Sephora
The L’Oreal brand’s full line of products will be sold through the retailer’s website and five of its Canadian stores.
Sephora showcases the many faces of beauty
The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.
Facebook launches shoppable AR ads
Brands can bring virtual trial to users’ News Feeds and direct them to an ecommerce platform.
Four ways the beauty industry will change in 2018
A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.
The new speed (and paths) of retail
How mass brands are going direct and digital in an effort to win consumers first and fast.
Bringing sexy back
Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.
Retail Innovator of the Year: Sephora
How Canadian investments led the global beauty giant to win over a devoted community.
Your chatbot needs a helping hand: column
Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.
Sephora picks National
The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.
