Articles Tagged ‘Sickkids’
Cossette wins a big prize at IPA Effectiveness Awards
The agency’s work for SickKids over the years won it top honours in the non-profit category.
SickKids uses its past to prepare for the next “legendary stories”
The final fundraising push for a new hospital updates imagery from previous “VS.” campaigns to show why it needs a new facility.
Creative Report Card 2022: Behind every great idea is a great backstory
In their own words, Canada’s top creatives share what went into campaigns that won big.
SickKids turns a real heartbeat into a song
Based on the heartbeat of a child with congenital heart disease, the hospital wants to remind families it is fighting for them.
SickKids creates a “Brave List” to support its gifting program
The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.
SickKids shows the day-to-day resilience of moms
The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.
Up to the Minute: Venture hires Ed Lee to lead strategy
Plus, SickKids adds to its marketing team and Public Label brings on a new exec to lead growth.
Rethink and IKEA win Effie Grand Prix
Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.
SickKids builds a monument to its patients’ bravery
The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.
Lori Davison to join ROM as new CMO
SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.
SickKids and Mount Sinai get together for Valentine’s Day
The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.
Dairy Farmers of Ontario teams up with SickKids and Mondelez
A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.
2019 Strategy Awards: Campaigns find strength in numbers
SickKids and Fondation Emergence rally Canadians to come together in the name of kids health and social prosperity.
SickKids zeroes in on why it needs more space
The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.
SickKids and Airbnb let you book an ICU
The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.
