Articles Tagged ‘Sickkids’

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Cossette wins a big prize at IPA Effectiveness Awards

The agency’s work for SickKids over the years won it top honours in the non-profit category.

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SickKids uses its past to prepare for the next “legendary stories”

The final fundraising push for a new hospital updates imagery from previous “VS.” campaigns to show why it needs a new facility.

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Creative Report Card 2022: Behind every great idea is a great backstory

In their own words, Canada’s top creatives share what went into campaigns that won big.

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SickKids turns a real heartbeat into a song

Based on the heartbeat of a child with congenital heart disease, the hospital wants to remind families it is fighting for them.

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SickKids creates a “Brave List” to support its gifting program

The hospital puts a twist on the nice list to drive donors to give more specific and much-needed holiday contributions.

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SickKids shows the day-to-day resilience of moms

The hospital takes a long-form, vlog-style approach to encourage participation in its gifting program this Mother’s Day.

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Up to the Minute: Venture hires Ed Lee to lead strategy

Plus, SickKids adds to its marketing team and Public Label brings on a new exec to lead growth.

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Rethink and IKEA win Effie Grand Prix

Cossette, Bensimon Byrne and Union were also among the Gold winners at this year’s show recognizing creative effectiveness.

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SickKids builds a monument to its patients’ bravery

The hospital has given out one million “Bravery Beads” to patients, inspiring a high-impact approach to reach a similar donor milestone.

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Lori Davison to join ROM as new CMO

SickKids’ marketing lead will help the museum implement a plan to become one of the world’s foremost cultural institutions.

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SickKids and Mount Sinai get together for Valentine’s Day

The co-branded spot highlights how quality-of-life programs can help patients feel less lonely on special occasions.

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Dairy Farmers of Ontario teams up with SickKids and Mondelez

A giving program, based on leaving cookies and milk out for Santa, is the first step in more potential collaborations on CSR.

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2019 Strategy Awards: Campaigns find strength in numbers

SickKids and Fondation Emergence rally Canadians to come together in the name of kids health and social prosperity.

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SickKids zeroes in on why it needs more space

The hospital’s latest campaign turns the focus back to its patients to finish its goal of funding a new facility.

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SickKids and Airbnb let you book an ICU

The hospital partners with the booking site and Raptor Fred VanVleet so donors can experience why building a new facility is a priority.