Articles Tagged ‘Bensimon Byrne’

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2018 Strategy Awards: Connecting with Canadians

BBDO and Cossette won in the Connection category, while Bensimon Byrne turned a curse to a blessing in Data/Tech Strategy.

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2018 Strategy Awards: Changing the game

How BBDO Toronto and Bensimon Byrne, Narrative, OneMethod mixed things up, plus the Creative Catalyst winners.

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And the Strategy Award winners are…

FCB dominated the third annual awards gala last night in downtown Toronto.

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Bensimon Byrne, NFA win at AdAge’s Small Agency of the Year

The agencies earned Canada the top prizes in the International category.

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Welcome to the wild world of weed

How brands in a new billion dollar industry are navigating regulations and social perceptions as they prepare for liftoff.

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Cossette is The One Show’s Canadian Agency of the Year

The agency added to its award tally on Friday, with a total of 26 Pencils going to local shops.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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AltaVie aims for the premium cannabis consumer

MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and “living in the now.”

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CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

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Bensimon Byrne adds new XD department

Jon Litwack will head the agency’s experience design arm, which will serve all three of its divisions.

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Ontario’s lighthearted approach to climate change

A new campaign for the Green Ontario Fund suggests saving the planet may shrink more than your carbon footprint.

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The LCBO’s holiday guide to responsible hosting

The new CSR campaign was born from a year’s worth of insights that led the brand to tap influencers and take to the streets.

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Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

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No Fixed Address wins Mattamy Homes

The home builder becomes the young agency’s biggest client.

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Bensimon Byrne hires its first chief strategy officer

Stefan Gerard joins from FleishmanHillard in New York as the agency embarks on a North American growth plan.