Articles Tagged ‘Bensimon Byrne’

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Scotiabank takes its tech message mass

Mobile offerings are at the heart of the new creative campaign from the bank.

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CASSIES Gold: The Liberals’ hurricane win

Bensimon Byrne tapped a trusted nonagenarian to shore up the seniors vote.

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CASSIES Bronze: The Liberals strike back

Bensimon Byrne’s campaign turned the tables on the opposition and contributed to Justin Trudeau’s majority win.

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Risk, reward and remembering context (column)

Jack Bensimon on the current political climate and the risk of misfiring messages.

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Check it out: A Bloody Mary picks a winner

Svedka Vodka helps football fans predict the playoffs with a seemingly psychic cocktail.

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

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Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

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The List: Bensimon Byrne’s boundless thinking

How allowing staff and ideas to move freely within its office has propelled it to a successful year.

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Strategy Awards 2016 shortlists: Part One

Leading up to the gala on Nov. 8, we’re rolling out all the contenders. Today, we feature the Turnaround Strategy category.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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Scotiabank relives Canada’s ‘hockey dreams’

This year’s “#The5thSeason” campaign recreates iconic moments of glory ahead of the World Cup of Hockey.

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Sunny ways can be a sledgehammer

Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.