Articles Tagged ‘Bensimon Byrne’

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Cossette is The One Show’s Canadian Agency of the Year

The agency added to its award tally on Friday, with a total of 26 Pencils going to local shops.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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AltaVie aims for the premium cannabis consumer

MedReleaf targets people with no connection to cannabis culture using a new brand focused on mindfulness and “living in the now.”

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CBC invites Olympics fans to stay up late

The pubcaster wants Canadians to do whatever it takes to watch the PyeongChang games, despite the time difference.

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Bensimon Byrne adds new XD department

Jon Litwack will head the agency’s experience design arm, which will serve all three of its divisions.

Climate Change

Ontario’s lighthearted approach to climate change

A new campaign for the Green Ontario Fund suggests saving the planet may shrink more than your carbon footprint.

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The LCBO’s holiday guide to responsible hosting

The new CSR campaign was born from a year’s worth of insights that led the brand to tap influencers and take to the streets.

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Casey House aims to end the stigma around HIV/AIDS

The hospital will open Canada’s first HIV-positive eatery to help combat negativity.

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No Fixed Address wins Mattamy Homes

The home builder becomes the young agency’s biggest client.

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Bensimon Byrne hires its first chief strategy officer

Stefan Gerard joins from FleishmanHillard in New York as the agency embarks on a North American growth plan.

CFL

CFL asks Canadians to huddle up

The league’s new brand spot issues an invitation to casual fans to engage with it in the country’s 150th year.

Scotia

Scotiabank’s democratic approach to the arts

The bank refreshes its sponsorship-focused campaign to highlight Canadians’ collective creativity.

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OneMethod names new managing director

James Grant moves over from parent agency Bensimon Byrne with a mandate to continue the shop’s growth.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

Scotia

Scotiabank takes its tech message mass

Mobile offerings are at the heart of the new creative campaign from the bank.