Articles Tagged ‘Bensimon Byrne’

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Scotiabank’s soccer goals

How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.

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Ontario goes hyperlocal with climate change fight

How a series of new digital ads aims to drive home the everyday impact of warmer temperatures.

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Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

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The List: Bensimon Byrne’s boundless thinking

How allowing staff and ideas to move freely within its office has propelled it to a successful year.

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Strategy Awards 2016 shortlists: Part One

Leading up to the gala on Nov. 8, we’re rolling out all the contenders. Today, we feature the Turnaround Strategy category.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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Scotiabank relives Canada’s ‘hockey dreams’

This year’s “#The5thSeason” campaign recreates iconic moments of glory ahead of the World Cup of Hockey.

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Sunny ways can be a sledgehammer

Ahead of his Cannes chat, Bensimon Byrne’s David Rosenberg talks election lessons for other brands and taking on negative spin.

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AToMiC Awards: Know thy audience

From newly-minted executives to festival-loving dog owners, these brands found their targets in clever ways.

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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Shopper Innovation Awards: Scene spotlights the feeling of free

The Scotiabank Scene campaign showed movie buffs the card’s added value.

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Cannes Contenders 2016: Staff picks

The teams at strategy and Media in Canada pick the campaigns they think have a shot at Lions this year.

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Narrative PR names new managing director

Former High Road president Sarah Spence joins the Bensimon Byrne shop.

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CASSIES Bronze: Jackson-Triggs has a wine for that

The brand focused on small, everyday moments that could be made more special with a glass of wine.