Articles Tagged ‘BrandSpark’

neonbrand-394688-unsplash

What are Canadians’ favourite new products?

BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.

neonbrand-394688-unsplash

Which brands do consumers trust most?

The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.

retail grocery carts

Amazon ranked most trusted ecommerce retailer

The company took 13 of the 26 online categories in BrandSpark’s latest survey of most trusted brands.

shutterstock_590873999

BrandSpark unveils the most trusted CPG brands

Results from the research firm’s Shopper Study also reveal insights into what drives that trust.

BeautyRetail

BrandSpark reveals its best new products for 2018

The market research firm finds which products Canadian consumers value most and what’s driving trial.

shutterstock_290122892

What are the most trusted CPG brands?

Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.

shutterstock_159310661

What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

shutterstock_63165679

Which brands do Canadians trust most?

A new study suggests that trust is most important when it comes to products for kids and pets.

VW

Volkswagen admits it ‘let you down’

Is the troubled automaker’s apology yesterday enough to regain the trust of Canadians?

shutterstock_169242065

Check out Canada’s favourite new products

From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.

shutterstock_211314454

Infographic: More moms on mobile

The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.

shutterstock_230120146

What builds trust: report

Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?

shutterstock_170123108

Did Target understand the Canadian market?

The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.

shutterstock_133259828

The mind of the modern shopper

BrandSpark’s Canadian Shopper Study shows that despite gains in the desire for innovation, value is still king.

shutterstock_90655000

Infographic: The power of print

More than 80% of consumers said they’ve read a flyer in the last month, and other stats from a new BrandSpark survey.