Articles Tagged ‘BrandSpark’
What are Canadians’ favourite new products?
BrandSpark’s awards program shows that health, effectiveness and convenience influence shoppers to try new goods.
Which brands do consumers trust most?
The CPG, health and food products that are being recognized in BrandSpark’s annual Most Trusted Awards.
Amazon ranked most trusted ecommerce retailer
The company took 13 of the 26 online categories in BrandSpark’s latest survey of most trusted brands.
BrandSpark unveils the most trusted CPG brands
Results from the research firm’s Shopper Study also reveal insights into what drives that trust.
BrandSpark reveals its best new products for 2018
The market research firm finds which products Canadian consumers value most and what’s driving trial.
What are the most trusted CPG brands?
Loyalty and price are key, but CSR also plays a big role in BrandSpark’s annual ranking.
What drives Canadian purchase behaviour?
The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.
Which brands do Canadians trust most?
A new study suggests that trust is most important when it comes to products for kids and pets.
Volkswagen admits it ‘let you down’
Is the troubled automaker’s apology yesterday enough to regain the trust of Canadians?
Check out Canada’s favourite new products
From kitty litter to condoms, BrandSpark reveals which CPG products were voted best by Canadians.
Infographic: More moms on mobile
The 2015 Mobile Personas report shows who is using phones and tablets and how it’s impacting path to purchase.
What builds trust: report
Which CPG tops BrandSpark’s annual trust survey with nearly four times as many brands on the list as its nearest competitor?
Did Target understand the Canadian market?
The retailer’s problem was not just a lack of products, it was not using those products to differentiate itself, experts say.
The mind of the modern shopper
BrandSpark’s Canadian Shopper Study shows that despite gains in the desire for innovation, value is still king.
Infographic: The power of print
More than 80% of consumers said they’ve read a flyer in the last month, and other stats from a new BrandSpark survey.
