Articles Tagged ‘IGA’

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IGA grows a garden on top of a store

The grocery chain aims to answer demand for organic products while reinforcing its local ties.

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The omnichannel future of grocery

Digital grocery shopping faces a number of challenges. But the supermarkets are taking it on anyway.

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IGA and Unilever cook up a shopper program

Culinary artist Melanie Marchand takes centre stage in the evolving Quebec campaign.

Throwback Thursday: strategy in 1998

For our 25th anniversary, we’re travelling through time. Guess which retailer opened a 24-hour store in ’98 (hint: it wasn’t Walmart).

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Becel, IGA and Les Sucreries Beaurivage partner up

The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.

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IGA recruits new spokestoons to animate its aisles

The Quebec-based grocer deploys a new 3D toon-augmented brand identity on TV and in store.