Articles Tagged ‘Johanna Faigelman’

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It came from Canada: Part 1

Work from this country has been crossing borders. How brands from Boost to Huggies are embracing this mobility.

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Making TV mass again

Managing editor Jennifer Horn on fall TV’s nostalgic wave.

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Fall TV 2017: Leaning in to brand building

Buyers weigh in on which new shows and classic reboots will catch on as broadcasters bring conventional back to its roots.

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Is honesty a brand’s best policy?

From Tim Hortons to “The Worst Hotel in the World,” brands are responding to the times and fessing up to flaws.

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Waste not, want not

Why brands are riding the wave of conscious consumption.

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What’s trending for 2017?

From crickets to wine, here are just a few insights into what’s hot for the year ahead.

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When did sleep become sexy?

Getting a proper night’s rest has become the cause du jour for mattress brands, wearables and dairy farmers.

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Have we reached peak ‘authenticity’?

Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.

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Nabob and the coffee kerfuffle

How the 120-year-old brand managed to maintain its challenger status.

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On trend in 2016

From the sharing economy to age-agnostic marketing, here are a few predictions for the year ahead.

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Weekend reading: Axe bromances the older gent

How Unilever ditched the bikini babes, toned down the scent and matured its messaging to reach a demo that’s growing up.

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Throwback Thursday: strategy in 2014

Let’s look back on the past year (so far). In ’14, brands challenged gender norms and wearable chatter skyrocketed.

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Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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KFC, the hard way

The QSR is the latest company to venture into the handcrafted space, with a new tagline and campaign.