Articles Tagged ‘McCann’
Mastercard makes time for fun
The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.
KBS wins Epica Grand Prix
The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.
Ogilvy, McCann lead Canada wins at the Effies
See the full list of winners and how local agencies placed in this year’s Effies Index.
McCann hires a new CSO
Dustin Rideout rejoins the agency world, leading strategy for the shop in Toronto.
Brands do it for mom
A collection of campaigns to get people in the spirit ahead of Mother’s Day.
McCann West names ECD
Trent Burton will lead creative in Vancouver and Calgary at the agency as it continues to establish its new leadership team.
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Chevrolet pursues the ‘Canadian dream’
The automaker’s new masterbrand platform focuses on diversity and progress to connect with a broader range of drivers.
McCann Canada adds to executive team
Caroline Murphy will lead communications and business development in a newly created dual role at the agency.
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Red Lion hires new director of strategy
Kira Montgomery moves to the creative side from Carat.
Marking territory, from work wear to casual
Forty-year-old retailer Mark’s has come a long way from its origins supplying industrial clothes to a booming oil town.
McCann West names new president
Karen Pearce will lead the agency’s offices in Calgary and Vancouver.
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McCann Montreal adds new VP
Thierry Gauthier is the agency’s first major hire since rebranding from Marketel and bringing in a new president.
MRM/McCann names new president
George Panopoulos has taken over leadership of the digital and CRM shop.
The new personal values of Canadians
A study from McCann shows that demographics are less of a defining factor than values like individuality and fairness.
Nespresso brings the finer things to Canada
How the brand is putting a Canadian spin on its new George Clooney partnership.
