Articles Tagged ‘McCann’
Petro-Canada invites you to ‘Live by the Leaf’
The energy and gas company focuses on shared Canadian values in its first brand refresh in decades.
Women still don’t feel represented in ads: study
Part three of McCann’s The Truth About Canadian Women reveals the gap that persists in how women are portrayed.
Is Coffee-Mate the next big disruptor?
An innovation-focused “talk show” is helping the brand promote its “disruptive” new line of flavoured creamers.
Cannes 2018: Behind an ad that won Young Lions Silver
The winners from McCann discuss their idea that normalizes those with intellectual disabilities joining the workforce.
Cannes Digest: How is Canada faring so far?
A Young Lions team picks up a Silver win as the second day of the festival also brings a handful of new nominations.
Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
UNICEF shifts to campaigning for children at home
The non-profit aims to improve child well-being in Canada with the help of dozens of local celebrities.
Prostate Cancer Canada brings humour to a touchy issue
The campaign uses some famous fingers to combat stigma about getting checked for the disease.
McCann Montreal adds director of strategic planning
Amine Rais will lead the office’s strategy team, while working on creative development for a number of recent client wins.
McCann wins Canadian Armed Forces account
Led out of Montreal, the agency will lead advertising as part of an ongoing effort to drive recruitment.
McCann adds two new VPs
Allison Humphries and Kristie Baxter will provide leadership in strategy and operations, respectively, across offices and disciplines.
Check it out: L’Oreal puts women’s worth on display
On International Women’s Day, the brand stopped people on the street to get their spin on its long-running tagline.
Canada moves up on Warc 100
Zulu, Leo, Ogilvy and FCB/Six crack the global list of the industry’s most effective agencies.
McCann wins Tourism Vancouver
The agency will tap its international connections to lead the “second phase” of the city’s destination branding work.
Mastercard makes time for fun
The company enlists Cobie Smulders to show Canadians the benefits of Masterpass as part of a refreshed, digital-first marketing approach.
