Articles Tagged ‘mitsubishi’

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Mitsubishi’s path of continuous improvement

The automaker tells stories of centenarians to create a more personal connection to its driving philosophy.

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Up to the Minute: National adds two partners

Plus: new media shops for Agropur and Mitsubishi, and more news you may have missed.

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Have we reached peak ‘authenticity’?

Some brands tackle pretentiousness with a different vision of everyone’s favourite buzzword.

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CASSIES Bronze: Mitsubishi backs up its promise

The car brand re-introduced itself to consumers and enjoyed months of record sales.

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It’s all about the little things for Mitsubishi

Featuring 102 pieces of micro-content, a new campaign showcases all the changes in the latest Outlander.

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John St. hires three, with more to come

The agency hires JP Gravina and Simon Craig from BBDO, as well as Tom St. John to the growing digital team.

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DAOY Gold (tie): John St.’s appetite for acceleration

The shop is taking a new approach to measurement and analytics.

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Mitsubishi reintroduces itself

The auto co is inviting Canadians to get to know the brand, touting a 10-year powertrain warranty that suggests buyers will be spending a lot of time with their car.

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AOY Gold/DAOY Bronze: John St.’s digital school of thought

The agency takes top prize as AOY and gets Bronze honours in DAOY for work with WWF, Zellers, Mitsubishi, Stanfield’s, Carly Fleischmann and Kobo.

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Mitsubishi rolls out the new Mirage

The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.

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CASSIES Silver: Mitsubishi cures electric fears

i-MiEV’s digital push tackles purchase barrier.

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Mitsubishi’s youthful rebrand

The automotive brand is rolling out a Canadian-specific, less sporty identity.

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Mitsubishi offers electric car therapy

A new online campaign by John St. is helping potential electric car buyers overcome their fears.

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Mitsubishi offers electric car therapy

The car co is targeting consumers who are wary about potential shocks from driving an electric car with a new campaign.

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John St.’s feline frenzy

The agency releases a spate of catvertisements.