Articles Tagged ‘U by Kotex’

CommonGround

Pressing play on content

Editor Jennifer Horn on why content remains king for marketers.

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Reframing issues, changing minds

Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.

Carmilla

U by Kotex makes a movie

The popular Carmilla web series will be made into a feature film next year.

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U by Kotex takes on ‘that time of the month’

The brand challenges common jokes and statements about how women supposedly act on their periods.

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Cannes 2016: 19 shortlist spots for Canada

Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.

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Shopper Innovation Awards: U by Kotex bites into a branded series

The brand’s vampire series, Carmilla, connected with female millennials.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

Host Jessi Cruickshank entertains the audience.

Photo Gallery: PROMO! Awards 2015

Take a peek inside the CAPMA event that honoured the best in brand activation.

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Carmilla snags top PROMO! Award

From Leo to Zulu, read up on all the night’s big winners.

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Carmilla snags PROMO! Awards Best of Show

The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

Carmelia

AToMiC Awards: Old brands, new tricks

You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.

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Influicity launches Instagram search

The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.

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AToMiC Awards shortlist revealed

Take a look at the campaigns that will be celebrated at next month’s award show.

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How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.