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Strategy logo Strategy
Creative Report Card 2025 » Agencies »

Motive

Company Info

Award-Winning Talent 2025

The Work

SVNS Hard 7Up plots national campaign to launch new drink
Bubly gifts Michael Buble his own festive flavour
Michael Buble goes from pitchman to deliveryman for Bubly

In the News

  • Pascal Siakam gets all dressed in Ruffles gear

    PepsicCo Foods' 'Cut Different' is an LTO team up with the Toronto Raptor star.

    By Christopher Lombardo
    November 3, 2023
  • KFC-flavoured Ruffles are back by popular demand

    From Shopper Marketing Report: The collaboration is being promoted through a combination of social and point-of-sale.

    By Christopher Lombardo
    August 16, 2023
  • PepsiCo brings gridiron theme to aisles ahead of Super Bowl Sunday

    The CPG's larger-than-life "Sips, Chips, and Championships" shopper campaign heroes chip brands, Tostitos, Ruffles and Lay's.

    By Christopher Lombardo
    February 2, 2022
  • Motive gets AOR duties with PepsiCo

    The agency's remit expands, taking the lead on the company's flagship beverage brands, along with three snack assignments.

    By Justin Crann
    June 17, 2021
  • Motive launches Toronto office to serve PepsiCo

    Led by Brian Flaman, the Denver-based agency will be handling projects for the company's hydration and drink portfolios.

    By Josh Kolm
    February 27, 2019
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