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Strategy logo Strategy
Creative Report Card 2025 » Brands »

KIA Canada

Company Info

The Work

How Kia is marketing its EVs to newcomers
Kia introduces its ‘inspiring’ global rebrand to Canadians
Kia is trying to change perceptions of minivans
Which ads did Canadians seek out on YouTube in 2020?

In the News

  • Minority to mainstream?

    How brands (outside of the usual suspects) are carving out budgets for multicultural audiences.

    By Wendy Kan
    November 14, 2023
  • Kia Canada picks Strategic Objectives as PR AOR

    The agency will help the automaker further develop its "surprising" brand platform.

    By Daniel Calabretta
    May 1, 2020
  • Kia Canada’s quality surprise

    The auto brand hopes to shift value-based perceptions of its cars using spatial augmented reality.

    By Bree Rody
    October 17, 2016
  • Kia puts the spotlight on quality

    A new brand platform touts its vehicles' features as it aims to move away from being known just as a value-oriented automaker.

    By Harmeet Singh
    March 28, 2016
  • Safari

    Kia Canada - Safari

    By Strategy Staff
    April 6, 2004
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