Jonathan Russell
Articles by Jonathan Russell
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AOY 24: Angry Butterfly’s inflection point
November 5, 2024 -
Korean chain BHC Chicken brings K-Culture to The Well in Toronto
November 4, 2024 -
OVO brings street cred to Smeg in new collab
November 1, 2024 -
Greenfield jumps on TikTok trend to make bacon rain
November 1, 2024 -
How Rogers and Fido are helping young families celebrate Diwali this year
November 1, 2024 -
All of the 2024 AOY showreels in one place
October 31, 2024 -
Roots uses holiday-card aesthetic to appeal to “thoughtful gifters”
October 30, 2024 -
Real estate brokerage hosts 1930s-inspired murder mystery in Toronto mansion
October 29, 2024 -
Pizza Hut is helping gamers unlock the ultimate cheat code
October 29, 2024 -
Canadian brands outpace U.K. brands for first time: Kantar BrandZ
October 25, 2024 -
GE’s Monogram and Holt Renfrew cook up luxury partnership
October 25, 2024 -
The Rec Room uses “the claw” to pluck people from mundanity
October 23, 2024 -
OCS activation calls untested illegal cannabis a “buzzkill”
October 23, 2024 -
Coors Original and Wrangler double down on Western-inspired roots
October 21, 2024 -
Kids deliver “heart-wrenching twist” on food insecurity in Maple Leaf spot
October 21, 2024 -
KD taps into nostalgia with Super Mario collab
October 21, 2024 -
Meet the shortlist jurors for the 2025 AToMiC Awards
October 18, 2024 -
Canadians choosing brand reputation over product: Harris Poll
October 18, 2024 -
Why Jif is asking Canadians to text “PEANUT” 1,300 times
October 17, 2024 -
New Establishment 2025 taking nominations for Brand, Agency, Media
October 15, 2024 -
AWNY 2024: How to speak to subcultures, sports fans and Gen Z
October 15, 2024 -
AWNY 2024: What brands can take from the U.S. presidential election
October 10, 2024 -
AWNY 2024: The implications of AI on ROI and brand narratives
October 9, 2024 -
AWNY 2024: The great brand vs. performance debate
October 8, 2024 -
“Safe Spaces” PSA sends heartbreaking message about online child sexual abuse
October 4, 2024 -
Wonder Bread declares itself “The Official Bread of Triangle Sandwiches”
October 3, 2024 -
Tony Chapman marks return to advertising with the launch of new venture, ChatterAI
October 2, 2024 -
Save the Children is using a lunchbox to fight child hunger
October 1, 2024 -
WWF-Canada borrows buzzwords from retail marketing
October 1, 2024 -
U of T teams up with Lululemon as part of larger co-branding strategy
September 30, 2024 -
Partake takes part in emotional marketing
September 30, 2024 -
Dominos is out to expose competitors’ secrets
September 27, 2024 -
Sleep Country anniversary spots go “full nostalgia”
September 26, 2024 -
CHU Sainte-Justine Foundation airs its first primetime TV spot
September 26, 2024 -
Global media collective launches “Choose Truth” ahead of World News Day
September 25, 2024 -
FCB to help SickKids celebrate 150th, kickstart fundraising campaign
September 24, 2024
