Branded Content

Copied from Media in Canada - msLabelled

Tetley signs on for MsLabelled

The web series returns with the tea brand integrated into the fashion comedy.

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Expedia.ca tackles vacation deprivation

The travel site takes on Canadians’ restlessness with a branded content campaign and contest.

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In defence of long-form content

Pound & Grain’s Jackson Murphy and Michelle Knight on why we shouldn’t just let emoji conversations take over.

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Fashion goes in-flight

Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.

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In the jury room with… Google’s Michael Joffe

The juror on why brands need to stop playing nice and what #LikeAGirl could have done to place higher in Branded Content.

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Canada’s four Branded Content wins

Our country takes home two Silvers and two Bronzes in the category.

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Cannes 2015: Navigating YouTube and beyond

Reza Izad, CEO and co-founder of Collective Digital Studios, on the future of collaboration between brands and content creators.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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Woods Canada looks for trailblazers

The outdoor equipment co’s new social push is all around finding its next brand ambassadors by offering them a dream job.

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BCON wrap: seven lessons on branded content

From how to work with The Onion to creating “content on steroids,” here are a few key takeaways from yesterday’s event.

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What makes consumers cry foul?

Ads making inaccurate claims received the most complaints last year, according to ASC’s annual report.

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Schick gets a Slice of branded content

A new multi-platform comedy series, MsLabelled, will be available first on Shaw Media’s Slice.ca.

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Brandtrade goes on a shopping adventure

The organization has partnered with The Shopping Channel to bring a little Haitian culture to your home purchases.

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BCON Bits: Volkswagen goes bite-sized

Volkswagen Canada’s Jordan Gracey on the brand’s shift to smaller-scale branded content.

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BCON bits: Giving brands some character

Ahead of his talk at BCON Expo, Robert Lambrechts on how products can be characters in films like Intel’s latest project.