Branded Content
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Molson rolls out brand platform to foster connection among Canadians
April 25, 2024 -
Moosehead goes after the beer leagues instead of the major leagues
June 14, 2022 -
Sunwing taps Wattpad to reach young travellers
August 10, 2021 -
Air Miles and Voila bring a points partnership to life with popsicles
August 5, 2021 -
The rise of ‘calmtainment’
April 16, 2021 -
Wattpad is inviting brands into the producer chair of its original content
March 17, 2021 -
EA celebrates moments that thrill hockey fans
November 26, 2020 -
MS Society of Canada partners with Curiouscast
May 8, 2020 -
Hunt’s uses chef-approved recipes to highlight its premium tomatoes
February 11, 2020 -
Inside the remaking of a Toronto fintech company
August 20, 2019 -
Saving the whales with a killer collab
July 12, 2019 -
Conagra launches online recipe hub
May 13, 2019 -
Canadian Tire crowdsources content
March 19, 2019 -
Interac tunes into audio content
March 12, 2019 -
Wattpad rebrands to reflect inclusive approach
March 8, 2019 -
How to capture consumers with branded podcasts: column
October 18, 2018 -
Felicity PR creates Content Studios division
May 30, 2018 -
Tech and politics are driving advertising trends
April 5, 2018 -
Budgets for content marketing on the rise
April 3, 2018 -
Lassonde taps Republik
March 26, 2018 -
What’s new in the New Year
January 11, 2018 -
Drawing tourists via passions
January 8, 2018 -
Marketing Awards: The winners
June 13, 2017 -
Cossette wins big at 2017 Marketing Awards
June 13, 2017 -
Selling bold ideas up the chain
April 4, 2017 -
How BMO is fishing where the fish are
March 31, 2017 -
When social content does the heavy lifting
March 2, 2017 -
Telus assembles a team of storytellers
February 21, 2017 -
The List: Wattpad’s evolving influence
December 12, 2016 -
U by Kotex makes a movie
November 14, 2016 -
HBC collaborates for beauty
October 21, 2016 -
RBC’s deeper dive into film
July 19, 2016 -
Dos Equis finds new ways to be interesting
July 7, 2016 -
Enter the branded podcast
July 5, 2016 -
Culture shock
May 31, 2016 -
Creating killer branded content: Five lessons from BCON Expo 2016
March 30, 2016
