Branded Content

doesequis

Dos Equis finds new ways to be interesting

Sandbox’s first major Canada-specific work for the beer is a branded content series putting people into extraordinary jobs around the world.

Pacific Content

Enter the branded podcast

Millennials are hooked on the digital version of old-timey radio serials. Here’s how brands are playing along.

angela cuneo

Culture shock

L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.

BCON EXPO 2016

Creating killer branded content: Five lessons from BCON Expo 2016

From working with influencers to taking cues from TV pilots, here are some key takeaways from yesterday’s conference.

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How RBC brought its millennial series to life

Canada’s biggest bank went for entertainment over the hard sell with V Morgan is Dead.

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Johnsonville Sausage bets on reality

A first-ever partnership with Chopped Canada goes after food enthusiasts interested in new ingredients.

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Branded content gets real (and pays for itself)

A look at who has moved beyond test-and-learn to make compelling content part of their business model.

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Verdict: Milk West bites into branded content

How the “Snack Time” series has gained a strong online following among the teenage target.

CanadianTire

Canadian Tire’s content-heavy Christmas

The retailer zeros in on its active family target with a new influencer partnership.

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WWF and Love Nature pair up for branded content

The organization and nature channel’s partnership includes an online content hub about Canada’s watersheds.

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Ford’s weekend adventures

The car co forgoes celebrities in favour of real people in its latest branded content push.

Travelcuts

Travelcuts cuts some film

The travel site launches a documentary festival as part of its shift to being a digital-only brand.

Shine Influencers Cover Page

Shine Influencers launches in Toronto

The new talent management offering aims to help brands better connect with their target demos.

TMNT

Ninja Turtles play with branded content

How Nickelodeon and Walmart are using an episodic online approach to promote the heroes in a half shell.

CG

Canada Goose’s cinematic journey

How the brand has tapped Canadian film talent for its latest content strategy.