Financial & Insurance
RBC launches a new platform about embracing big ideas
With Training Ground alumni reaching the Olympics for the first time, the bank takes the opportunity to show what happens when the pursuit of ambitious goals pays off.
Hardbacon wants you to make more rewarding comparisons
The financial app’s first national campaign aims to get Canadians to stop picking the first product offered to them and “leaving money on the table.”
RBC brings all of its personal banking under a single platform
The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.
Desjardins Insurance plays to its strength
Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.
‘Feel good’ spending is on the rise
An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.
What can brands learn from fin-fluencers?
TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.
Customer experience scores weathered the pandemic
Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.
In Brief: Manulife names global communications leader
Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.
EQ Bank wants Canadians to feel smart about banking
The digital banking service is trying to get people to feel confident enough to make different financial decisions.
Meridian challenges big banks with big questions
A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.
TruShield makes insurance a less bitter pill
With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.
Vancity’s rebranding is all about its plan for the planet
The B.C.-based credit union is making fighting climate change a focal point of its equitable, for-the-people model.
Amex Canada names new comms and ad leaders
Lauren Dineen-Duarte and Vanessa Crooker get new remits as long-time VP David Barnes prepares to retire.
Ratesdotca shakes drivers out of insurance apathy
With an absurd campaign, the comparison platform wants to become a leader in a category most consumers don’t realize exists.
Interac makes secure spending more aspirational
The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.
