Financial & Insurance

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RBC launches a new platform about embracing big ideas

With Training Ground alumni reaching the Olympics for the first time, the bank takes the opportunity to show what happens when the pursuit of ambitious goals pays off.

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Hardbacon wants you to make more rewarding comparisons

The financial app’s first national campaign aims to get Canadians to stop picking the first product offered to them and “leaving money on the table.”

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RBC brings all of its personal banking under a single platform

The first campaign for Vantage puts the focus on the in-demand rewards and value available to anyone with an account at the bank.

Desjardins

Desjardins Insurance plays to its strength

Work from Bleublancrouge highlights the premium the challenger brand places on having agents for its clients to speak with.

InLife

‘Feel good’ spending is on the rise

An experiment conducted by Interac shows Canadians are opening up to non-essential purchases and the lift in mood they cause.

Finfluencers

What can brands learn from fin-fluencers?

TikTok has given rise to a host of Gen Z-friendly creators who dispense digestible advice on complex financial concepts.

Customer-experience

Customer experience scores weathered the pandemic

Forrester’s latest CX Index suggests investment firms, however, managed to improve in tough times.

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In Brief: Manulife names global communications leader

Plus, Zulu will help create AR experiences on Snapchat and Talk Shop adds a new partner.

EQBank

EQ Bank wants Canadians to feel smart about banking

The digital banking service is trying to get people to feel confident enough to make different financial decisions.

Meridian Credit Union-Meridian launches brand campaign to help C

Meridian challenges big banks with big questions

A new campaign moves away from product-focused marketing and towards presenting the credit union as a holistic financial partner.

TruShield

TruShield makes insurance a less bitter pill

With coverage falling down the priority list for small business owners, the direct broker wants to ease the burden.

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Vancity’s rebranding is all about its plan for the planet

The B.C.-based credit union is making fighting climate change a focal point of its equitable, for-the-people model.

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Amex Canada names new comms and ad leaders

Lauren Dineen-Duarte and Vanessa Crooker get new remits as long-time VP David Barnes prepares to retire.

Rates

Ratesdotca shakes drivers out of insurance apathy

With an absurd campaign, the comparison platform wants to become a leader in a category most consumers don’t realize exists.

Interac

Interac makes secure spending more aspirational

The financial brand’s new platform turns being debt-free into a message that can give people the confidence to pursue their passions in uncertain times.