Mass Minority
Company Info
Award-Winning Talent 2025
The Work
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In the News
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Mass Minority names Cheryl Gosling president
The ex-King Ursa president and veteran of NFA and Cundari joins the agency's senior leadership team.
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Mass Minority spins off Bam technology
The marketing analytics platform will be its own company with eyes on expansion into international markets.
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Mass Minority launches brand measurement tool
The agency's Brand Attraction Monitor gauges how values are performing compared to competitors.
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Mass Minority bolsters tech capabilities with Dynamic Mind
The agency has partnered with the digital development shop to expand its offering.
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Mass Minority expands across departments
New hires in client service, design and data have joined the agency in Toronto.
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Mass Minority names new chief strategy officer
Jack Perone returns to Canada with a focus on integrating the agency's proprietary technology into its clients' business.
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Up to the Minute: McMillan grows its strategy team
Plus, Mass Minority signs four new clients and Engine Digital adds Justine Yu as a senior digital analyst.
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CASSIES Silver: Stonemill takes it slow
A campaign by Mass Minority drove sales in a declining category by showing what makes European bread-making special..
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Mass Minority hires its first president
Brent Rivard joins from New York's Anomaly to help tighten operations at the company.
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Mass Minority makes two senior hires
A pair of new AOR assignments brings new leadership in creative and client services.
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Up to the Minute: The Hive wins a lottery
Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.
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Israel Diaz joins Jackman Reinvents
The former Y&R CCO takes the chief creative and design officer role following the departure of Brett Channer.
