June 2014
AToMiC Awards
AToMiC reinvention of the wheel
Read up on this year’s award winners to learn what it takes to be honoured for innovative work.
AToMiC Awards: Re-engineering media, pushing social boundaries
This year’s Grand Prix winner took a unique approach via social media to raise awareness about Tourette Syndrome.
AToMiC Awards: Re-engineering media, moving from passive to active play
Traditional platforms were re-imagined for these winning campaigns.
AToMiC Awards: Rethinking content, extending the consumer experience
Toronto agency Secret Location snagged four prizes for creating innovative digital companions for TV shows.
AToMiC Awards: Rethinking content, news crashing
Mock trials and newscasts helped push green messages and caught the judges’ eyes.
AToMiC Awards: Rethinking content, hyper-local
These winning campaigns tapped into classic Canadianisms and stripped-down (literally) Canadian talent.
AToMiC Awards: Experiential, getting physical to get attention
From pop-ups to rotting fingers and ghosts, these winning campaigns found new ways to reach consumers.
2014 AToMiC jury
Check out the industry gurus who selected this year’s winners.
AToMiC Awards: Product development, joining the maker movement
What will they come up with next? Check out these innovative products that won over the jury.
AToMiC Awards: Cause marketing, touching consumers across channels
Technology and risk-taking earn buzz with this crop of winners.
Upfront
Cash is dead, long live cash
Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?
Forum
Creativity under constraints
John Bradley weighs in on what’s restricting inspired work and why it pays to fight for ideas you believe in.
Features
Unilever’s edge is global, green and digital
Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.
Upfront
Cadbury’s light-generating bikes
With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.
Features
The creative Wild West
Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.
Forum
Finding your one-inch punch
Cossette’s Glen Hunt on how to create the greatest impact with little resources and time.
Upfront
Zulu Alpha Kilo’s trophy takes flight
For this year’s Agency of the Year, top-ranked shops will have a cool new trophy for their shelves.
Back Page
Back Page: How to make it in the ad biz
Definitely real, 100% accurate advice from a veteran adman (a.k.a. BBDO’s Peter Ignazi) to young creatives starting out.
Editorial
What’s working now: hyper-local and relatable
From our June issue, strategy publisher Mary Maddever on the key to successful shareable content today.
Editorial: Doing more with a lot less
From our June issue, editor Emily Wexler on grand innovation on a tight budget.
