September 2013
Upfront
It came from Cannes
Now that the dust has settled, here’s a roundup of award-winning work that shows how advertising can solve universal problems, one country at a time.
The next 3D evolution
Toronto-based Matterform is getting ready to launch an (affordable) 3D scanner. We ask Matt Di Paola of Critical Mass how this will impact the ad industry.
Kids + alcohol = book deal
“Reasons Mommy Drinks,” a humorous blog by marketer Fiona Stevenson and CD Lyranda Martin-Evans, has been turned into a book, with a print campaign launching in September.
Next big things of the past: hits and misses
A selective list of ideas – some that fell short and some that were on the mark – covered in past pages of strategy.
Animation domination
There’s been a boom in animated spots lately. We round up some great ones.
The future of offices
From telecommuting to co-working, companies such as Unilever, Telus and Coca-Cola are part of a trend in corporate Canada toward creating space-saving workspaces.
Forum
Next big thing-spotting
Jason Oke shares a view of the future, from Asia.
The road to somewhere
Simon Pont on what the future of branding has in common with Tony Stark and Charles Revson.
Upfront
Millennials by the numbers
A breakdown of Canada’s Gen Y, the upcoming market to keep an eye on.
Features
Meet the new leaders
Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung’s new VP marketing, Mark Childs.
Back Page
Back page: Early engagement
Cundari gives its take on the next big thing in marketing.
Editorial
Editorial: Next big thing impact
Strategy executive editor Mary Maddever on the potential of big data and the new partnerships being forged because of it.
Features
Brands embrace hacking
In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.
Top tech to track
Industry experts round up some cool gadgets and platforms with big potential for marketers.
Brains Don’t Lie
Neuromarketing is getting serious, with four new Canadian entrants to the market in the past six months alone. These companies say they can tell what consumers really like – even when participants don’t know themselves.
Pundits weigh in on the Next Big Thing
Industry experts lay out what’s ahead for the realms of advertising, marketing and media – from “full spectrum entertainment” to agile marketing.
The B!G Awards
The 2013 B!G Awards: Grip and Kokanee take Gold
Recognizing agencies that go beyond advertising for their clients, this year’s honours go to Grip, OgilvyOne and Taxi for work with Kokanee, Dove and Boston Pizza, respectively.
The B!G Awards: Grip gives Kokanee the Hollywood North treatment
The agency wins Gold for helping the beer co create a feature film and launch a campaign that boosted brand health, increased market share and exceeded expectations for fan engagement.
The B!G Awards: Ogilvy/OgilvyOne reignites Dove’s real beauty convo
The Silver winner creates a Photoshop action that reverses the manipulations and cosmetic changes designers make to models to rekindle the conversation around real beauty.
The B!G Awards: Taxi cooks up a T-shirt line for Boston Pizza
The agency’s efforts to push the casual diner’s improved rib offering results in the invention of an en vogue fashion item and a Bronze B!G award.
The B!G Awards: Judging panel and methodology
Meet the advertising and marketing executives who helped decide the winners of this year’s B!G Awards.
