Articles Tagged ‘aca’

MH Seated

Mark Harrison to receive ACA’s Gold Medal

The founder of T1 is being recognized not only for his success in business, but for his advocacy and DEI work.

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ACTRA and ACA tentatively reach a new commercial agreement

The ICA will no longer be a co-administrator as the remaining parties look to modernize the NCA to better meet the needs of the industry.

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Have we forgotten the people behind the data?

P&G’s Bethanie Butcher says the current measurement ecosystem is broken, and shares how it can be fixed.

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Industry associations come together for WFA’s global diversity survey

A group led by the ACA will work to drive participation in a first-of-its-kind look at DEI at a global scale, with results published in strategy.

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Marketers’ remits expected to grow even more complex

Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.

Businesspeople At Meeting

Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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APC updates agreement with francophone artists union

In addition to changes taking effect Feb. 1, the groups have established a committee to improve production in the province.

Agency search

A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

Google

Google remains Canada’s most influential brand

The company maintains its position for the eighth consecutive year, while Tim Hortons returns to Ipsos’ annual top ten list.

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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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A&W CEO and marketer to receive ACA Gold Medal

Susan Senecal and Tom Newitt will be honoured during the Strategy Awards next week.

kidstv

House sets new age limit in food advertising bill

Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.

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Industry planning ‘zero-tolerance’ policies for harassment

Groups from entertainment and advertising will enact hard rules and consequences.

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Canadian ad industry ready to talk harassment

A number of groups will meet to take action against a longstanding black mark on the industry.

kidstv

Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”