Articles Tagged ‘aca’

Corner Office, Boardroom, Drew Beamer, Unsplash

Marketers’ remits expected to grow even more complex

Canada’s senior marketers expect duties to increase in data ethics and analytics, among other areas, finds a global survey.

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Inside the Competition Bureau’s focus on digital ads

Influencer marketing seems to be an area due for enforcement action, as are claims related to COVID-19.

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APC updates agreement with francophone artists union

In addition to changes taking effect Feb. 1, the groups have established a committee to improve production in the province.

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A misguided response to a long-standing problem

Consultant Stephan Argent questions whether “naming and shaming” clients is the best route to fixing the RFP process.

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Google remains Canada’s most influential brand

The company maintains its position for the eighth consecutive year, while Tim Hortons returns to Ipsos’ annual top ten list.

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Health Canada amends rules on food marketing

New guidelines will only restrict ads directed at children, instead of capturing all food that exceeds certain nutrition criteria.

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A&W CEO and marketer to receive ACA Gold Medal

Susan Senecal and Tom Newitt will be honoured during the Strategy Awards next week.

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House sets new age limit in food advertising bill

Amendments to Bill S-228 define children as under 13 and adds a review after five years, but the ACA is pushing for more changes.

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Industry planning ‘zero-tolerance’ policies for harassment

Groups from entertainment and advertising will enact hard rules and consequences.

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Canadian ad industry ready to talk harassment

A number of groups will meet to take action against a longstanding black mark on the industry.

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Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”

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Ad industry reaches tentative deal with ACTRA

The new agreement, if ratified, would address issues around step-up fees and low-budget digital productions.

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ACA vice president Paul Hetu dies at 65

The marketer and agency partner was seen as a “driving force” for the Quebec marketing industry.

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What’s driving success for top brands?

A study of over-performing companies shows what they’re doing right when it comes to insights and analytics.

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Up to the Minute: DentsuBos’ newest client

Plus: The ACA’s new board members, free feedback from CASSIES judges and more news you may have missed.