Articles Tagged ‘Air Miles’

Air Miles

Pomp and Circumstance named PR AOR for Air Miles

The loyalty program is shuffling in a new PR team amid significant transformation at the company itself.

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Air Miles soars into the metaverse

The loyalty program now has the capability to extend earning opportunities into virtual environments.

Save On Foods

Pattison Food Group is now part of Air Miles

Grocery shoppers can earn rewards at the likes of Save-On-Foods and Urban Fare.

Air Miles

Air Miles gets new CTO as it continues its transformation

From the C-Suite newsletter: Tech vet Rick Neuman will help the marketing team make better use of its data.

MadeGood

Strategy’s 2021 Nice List: Part Two

Peter Ignazi and Trent Fulton are the latest to share their picks for work that deserves a little extra recognition.

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

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LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

Catch the Scam

In Brief: Canadian agencies earn global recognition

Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

AirMilesCard

How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

loyalty cards

Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.