Articles Tagged ‘Air Miles’

MadeGood

Strategy’s 2021 Nice List: Part Two

Peter Ignazi and Trent Fulton are the latest to share their picks for work that deserves a little extra recognition.

Gravy

Air Miles takes off with a revamped brand identity

The loyalty program is celebrating a host of enhancements with a new campaign touting the everyday “extras” it offers.

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LCBO signs on to Aeroplan

The liquor retailer has partnered with Air Canada’s loyalty program after withdrawing from Air Miles in March.

Catch the Scam

In Brief: Canadian agencies earn global recognition

Plus, Air Miles adds two new VPs and Zak Communications wins a pair of assignments.

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Unilever dances to a different tune in Quebec

Unilever promotes shampoos with EDM, local influencers and Jean Coutu.

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Air Miles gets close with Tessa Virtue

The loyalty program hopes to remind customers of the tangible benefits of being a member in phase two of a campaign.

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How Air Miles plans to win loyalty

The LoyaltyOne company joins other players that have expanded or formed new programs in recent months.

Aeroplan

Aeroplan targets members’ FOMO

The loyalty program zeroes in on travellers who want to avoid their Plan B.

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Air Miles augments its campus tours

The brand adds an AR element to its promotion with post-secondary students this year.

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What drives Canadian purchase behaviour?

The latest BrandSpark study offers insight into what motivates shoppers and grabs their attention.

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

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Check it out: When Secret Santa goes wrong

Air Miles helps out those less intuitive gift-givers.

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Air Miles and Uber begin national partnership

The relationship begins with a one-day contest and a promotion that gives Canadians a new way to earn miles.

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Air Miles expands its charitable redemption

A new platform allows members to exchange miles for donations to more than 86,000 organizations.