Articles Tagged ‘Disney’

callofthewild

Simon Pure looks at what’s next for experiential

The agency, best known for its work with Disney, has decided to stick to a previous shift in focus, despite COVID-19.

Disney

What can CMOs learn from the launch of Disney+?

Three factors help explain how Disney’s streaming service hit 10 million subscribers in one day, suggests a Forrester report.

Marvel Grand Opening -drumming

Marvel x Miniso store rides superhero wave

Why the Japanese retailer partnered with Disney’s franchise juggernaut to co-brand a concept store.

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Disney hires Helen Pak

The former Grey CCO will lead the in-house creative agency responsible for the company’s parks and resorts portfolio.

FindForce

Check it out: Finding the force in-store

Disney’s new Star Wars merchandise push includes an AR collecting game to move fans in-store.

westjetfathersday

Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

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Travel through the looking glass

We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.

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Disney’s Star Wars tease

A new pop-up store in Toronto adds to the film’s hype ahead of its release.

Evan

How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

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Who’s winning the online popularity contest?

Analytics company Infegy ranks the 50 most popular brands online.

Future-transforming ideas: putting drones in the wild

The MacLaren McCann team isn’t monkeying around with this evolved zoo concept.

Is that a brand on the moon?

Space is no longer the final frontier as companies start exploring out-of-this-world branding opps.

Disney

Rethinking speakers

Taking inspiration from Disney’s research on 3D-printed interactive speakers.

Withings Scale

Finding a smart purpose for internet of things

A scale that measures CO2 levels? OneMethod’s Amin Todai and Lionel Wong ask, who needs that?

Calling out lovers and haters

Brands like Expedia and Taco Bell tap those on both side of the emotional spectrum.