Articles Tagged ‘j walter thompson’
Mazda puts its attention to detail to the test
The automaker uses high-powered photography to allow users to zoom in on the smallest details of MX-5 RF.
Could you be Captain Obvious?
A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.
The challenges on the horizon (video)
Lucie Greene, a futurist and the global innovation leader at JWT, points to the big challenges waiting for the industry.
Lessons from creeping my kid’s social media: column
JWT’s Rebecca Brown on why we should ignore certain stereotypes about gen Z and look at how they really use their apps.
Kids Help Phone debuts new branding
The organization modernizes to be seen as more than a “crisis only” service.
Cossette wins Yellow Pencil at D&AD
The agency’s SickKids work led Canadian winners at this year’s show, where nine agencies combined for 20 Pencils.
JWT partners with Thunder on programmatic creative
Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.
Children’s Miracle Network takes its ‘champions’ digital
How an automatic balloon machine has helped the organization broaden its storytelling.
Recognizing what makes up Toronto
The city’s tourism organization positions a culturally progressive urban hub as “Canada’s downtown.”
Mazda turns heads
An interactive, face-tracking billboard aims to reflect the craft that goes into the automaker’s design.
Air Canada flies the country’s ‘newest family’
A timely new video shows the airline helping reconnect a refugee family on Canadian soil.
Kids Help Phone keeps quiet
The organization forgoes a script, using an immersive 360 post to tell its story.
Cannes 2016: Canada brings home wins in first Entertainment Lions
JWT, Jam3 and Canada Goose pick up Lions, while Beyonce’s “Formation” takes a Grand Prix in the Entertainment for Music Lions.
Cannes roundup 2016: A recap of the awards
ICYMI, here is a look at the Lions and the shortlist mentions Canada has picked up so far.
Cannes 2016: Canada brings home seven Lions
A good showing in Radio and wins in Direct and Promo balance out Canadian work being shut out of other categories.
