Up to the Minute: Environics hires Tims vet

Plus: Union Montreal grows, Coke's new global shops and more news you might have missed.


The marketing world never sleeps, which means there are bound to be things that fly under your radar. To make sure you’re up to speed, here’s some news you might have missed over the last week:

Hires, promotions and changes

UTTMdotalexcygalEnvironics PR has added to its leadership team by hiring Alexandra Cygal (pictured, right) as VP of its corporate and financial practice. Cygal joins from Restaurant Brands International, the company formed last year when Tim Hortons merged with Burger King, where she was VP of corporate affairs and part of communications leadership during the merger. Prior to that, she spent nearly five years as manager of public affairs at Tim Hortons, and also has agency-side experience at Cohn & Wolfe and National PR.

UTTMdotUnion has added a pair of new staff members to its Montreal office. Art director Jean-Luc Dion has been hired from Alfred, where he spent the last four years (he has also had stints at Taxi, Publicis and FCB). Beatrice Dauphinais-Bourque has been hired as an account coordinator after two years at Nolin BBDO, having also been at Marketel and on the client side at Jacob and Desjardins.

UTTMdotCatherine Laporte has joined Montreal-based travel agency Luxury Retreats as director of marketing. Laporte joins from Aldo Shoes, which she first joined in 2006 and was most recently director of marketing for digital and stores.

UTTMdotDDB Public Relations has hired former Queen’s Park staffer Bradley Hammond as account manager in the agency’s corporate affairs department. Most recently director of communications at the Office of the Minister of Energy, Hammond has eight years of experience in various roles in Ontario’s provincial government, including the press secretary for premiers Dalton McGuinty and Kathleen Wynne.

UTTMdotDenise Roy has joined Narrative PR as a consultant after nearly two years as an account coordinator at NKPR.

New business

UTTMdotParkour3 in Montreal has won the digital business for Tourisme Centre-du-Québec. The role is a highly strategic one, as the agency will help the city’s tourism board measure key performance analytics, user behaviour and develop a strategy to reach online business objectives.

Around the globe


ManirFadel-20150812035837136J. Walter Thompson has a new global ECD, hiring Manir Fadel (pictured, right), former CCO and partner at Lew’Lara\TBWA in Brazil. Fadel, who will be working on new pitches across the JWT network, will be based out of the agency’s London office, reporting to global CCO Matt Eastwood.

UTTMdotCoca-Cola has named the three WPP agencies that will handle the global follow-up to its “Open Happiness” campaign: Ogilvy New YorkSra Rushmore in Madrid and Santo in Argentina. Wieden + Kennedy Portland, which handled the original campaign, remains on the company’s agency roster and will contribute to the final body of work.



frankFriedman-300x296ZenithOptimedia Canada CEO Frank Friedman (pictured, right) has stepped down from his post, citing the nature of the business as well as personal reasons. Friedman became CEO last year when he took over for retiring long-time CEO Sunni Boot. Taking the helm at the agency is EVP and managing director Kristine Lyrette, who has been promoted to president.

UTTMdotMaxus Canada has hired Patrick Renard as its new chief financial officer. Renard has been working as an independent consultant since 2013 when he left Rogers, where he was most recently VP of business operations and finance at Rogers Publishing, after 11 years.


All income sources for Cineplex saw increases in Q2, leading the company to report record-setting revenues for the quarter. Citing a combination of increased box office sales ($186.2 million in revenue, up 2.6%) and strong pre-show advertising sales (leading $35 million in media revenue, up 13%), overall revenues hit $345.5 million, a 6% increase from the year prior.

UTTMdotBCE’s Bell Media reported $740 million in revenues for its second quarter, a 2.8% decrease from the year prior. The company cited the loss of revenue from the NHL playoffs, overall softness in the TV market and competition from “large players” in social media.