Articles Tagged ‘Narrative PR’
KFC believes the Double Down’s reputation precedes it
After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.
General Mills cheers a little louder for Olympians
The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.
Finish turns a product feature into a sustainability message
By getting consumers to “skip the rinse,” the dishwashing brand aims to find an emotional connection to a low-engagement category.
Volvo picks Narrative as PR and social media AOR
The agency will handle a range of communications as the automaker looks to get the word out about several key priorities.
Scotiabank uses art to reach small businesses
“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.
Scotiabank goes back to school
The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.
Narrative gets a new VP
Former Citizen Relations vice-president Sherry Boisvert joins the PR shop.
Narrative PR names new managing director
Former High Road president Sarah Spence joins the Bensimon Byrne shop.
Delissio cooks up a live streaming plan
The Nestle brand is “Pizzascoping” its pies via Periscope to get attention on National Pizza Day.
Up to the Minute: Narrative vets launch new agency
Plus: KBS Toronto wins Skullcandy, TP1 pulls in seven new assignments and more news you might have missed.
TD wins big at the CMAs
“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.
Up to the Minute: Crea’s new jury president
Plus: IPG buys Media Experts, and more news you might have missed.
Bentley’s brand journey
The Canadian luggage retailer is undergoing a transformation on and offline.
Up to the Minute: Environics hires Tims vet
Plus: Union Montreal grows, Coke’s new global shops and more news you might have missed.
Aldo gets inspired…by everything
The retailer’s new fall campaign lets creative types express their inspiration through their fashion choices.
