Articles Tagged ‘Narrative PR’

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KFC believes the Double Down’s reputation precedes it

After ten years, the QSR is bringing its no-bread sandwich by letting the product speak for itself.

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General Mills cheers a little louder for Olympians

The company is boosting its “Cheer” Olympic platform with a new ad, bolder designs, promos and custom retailer programs.

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Finish turns a product feature into a sustainability message

By getting consumers to “skip the rinse,” the dishwashing brand aims to find an emotional connection to a low-engagement category.

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Volvo picks Narrative as PR and social media AOR

The agency will handle a range of communications as the automaker looks to get the word out about several key priorities.

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Scotiabank uses art to reach small businesses

“Path to Impact” aims to replicate experiences of entrepreneurs, specifically targeting women and physicians.

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Scotiabank goes back to school

The “Scene Saves the Day” program expands the bank’s presence on campuses in an attempt to get new customers for life.

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Narrative gets a new VP

Former Citizen Relations vice-president Sherry Boisvert joins the PR shop.

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Narrative PR names new managing director

Former High Road president Sarah Spence joins the Bensimon Byrne shop.

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Delissio cooks up a live streaming plan

The Nestle brand is “Pizzascoping” its pies via Periscope to get attention on National Pizza Day.

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Up to the Minute: Narrative vets launch new agency

Plus: KBS Toronto wins Skullcandy, TP1 pulls in seven new assignments and more news you might have missed.

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TD wins big at the CMAs

“#TDThanksYou” wins Best of the Best, with Tim Hortons and PepsiCo picking up multiple awards.

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Up to the Minute: Crea’s new jury president

Plus: IPG buys Media Experts, and more news you might have missed.

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Bentley’s brand journey

The Canadian luggage retailer is undergoing a transformation on and offline.

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Up to the Minute: Environics hires Tims vet

Plus: Union Montreal grows, Coke’s new global shops and more news you might have missed.

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Aldo gets inspired…by everything

The retailer’s new fall campaign lets creative types express their inspiration through their fashion choices.