Articles Tagged ‘Jason Chaney’

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Brand collabs: How much is too much?

From the C-Suite newsletter: Is the tactic still “cool” now that mainstream brands are flocking to the trend?

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Marrying sales and sustainability

Several brands are showing that environmental goals and business growth doesn’t have to be a one-or-the-other choice.

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Can optimism help airlines lure travellers back?

WestJet and Air Canada’s marketing strategies have steered clear of pandemic woes, instead creating a sense of confidence amid on-and-off-again restrictions.

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2021 Small AOY Silver: For the love of BHLA

The new(ish) shop’s mission is to build creative brand platforms that stand the test of time.

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Kruger picks Broken Heart Love Affair as new agency

As it continues to invest in its brands, the paper company wants to do more creative work that drives business results.

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CRC 2019: Top brand and planner on finding new crews

How Lori Davison, Jason Chaney and Cossette built on SickKids’ strategy to reach new donors.

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Corner Office Shifts: L’Oreal, SkipTheDishes and Koho

A round-up of senior-level changes you may have missed.

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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

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Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

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Koho aims to awaken loyal bank customers

A 13-minute short film depicting traditional financial institutions as “dream harvesters” positions the fintech as a solution to fees.

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Strategy is the mother of (real) reinvention

Mary Maddever lays out the need for greater strategic collaboration and the changes being tackled at this year’s Marketing Evolution: C-Suite Summit.

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Koho’s gaming approach to fintech

With its “Restore Balance” positioning, the startup tells consumers they can “game the system” by managing their money at no cost.

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Back page: Mic drops at Marketing Evolution

ICYMI: strategy’s hand-picked insights that illustrate the current (and future) path of the CMO.

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2018 CRC: From ad world to fintech

The #1 planner Jason Chaney on how he’s applying his CSO skillset to his new post at Koho.

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The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.