Articles Tagged ‘Tweed’
Tweed rejigs branding to ease shopper confusion
The Canopy cannabis brand has changed its packaging design to make formats and strains easier to identify.
Canopy Growth seizes on a pandemic trend with new pre-rolls
The ready-to-enjoy products under the Ace Valley and Tweed brands come in sizes more conducive to individual consumption.
Cannabis goes classic
Some producers have been breaking convention to connect with “legacy” consumers. But others believe the best way to segment is not by experience with weed, but by product preference.
Will Tweed convert alcohol drinkers?
With a new beverage, the brand sets its eyes on driving sales away from the alcohol category and into cannabis.
Canopy Growth unveils ‘cannabis 2.0′ portfolio
Ready-to-drink beverages, stand-alone liquid cannabis, chocolate and vape products will launch under new and existing brands.
2019 Strategy Awards: Pot brands speak up in OOH campaigns
Tweed and Dosist created platforms that educated Canadians on the benefits of weed prior to its date with lawmakers.
2019 Shopper Innovation + Activation winners revealed
Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.
2019 SIA Awards: Making new and old acquaintances
Award-winning ways Tylenol Complete and Tweed said hello to Canadians.
AToMiC 2019: Cannabis 101
Central Station and Cossette schooled Canadians on pot.
Couche-Tard enters cannabis retail with Canopy Growth
A deal with an Ontario retail lottery winner will bring the Tweed banner to the province.
Meet the 2019 Marketers of the Year
Here were the five marketers who rose to the top of their categories with killer marketing, branding and creative campaigns.
MOY 2019: David Bigioni begins on a high note
How one of our Marketers of the Year got consumers in a new category to say “Hi” to Tweed, not weed.
Strategy’s Nice List 2018
Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.
Health Canada expresses ‘concern’ with cannabis sponsorship
Brand involvement with events like music festivals are contrary to regulations on promotion, the department says.
What’s a pot brand to do?
Editor Jennifer Horn looks at the opportunity to be found within the creative restraints placed on cannabis producers.
