Another familiar face back at Taxi

Shawn James returns to the agency, this time in a leadership role as an ACD at Taxi 2.
Shawn_James[1]

Taxi 2 has hired Shawn James as associate creative director, the latest creative leader to find themselves back at the agency.

Though he started this week, James is no stranger to the agency, having started his career at the original Taxi office as an art director in 2005. In 2006 he moved on to Cossette, then to BBDO in 2012. In March of last year, he was hired by Zulu Alpha Kilo, where he was promoted to ACD last fall. Since he was last at Taxi, James has worked with brands including Audi, McDonald’s, Interac and FedEx.

James fills a vacancy left by the departures of ACDs Alexis Bronstorph and Kelsey Horne, who recently made the move to Sid Lee. Jeff MacEachern, ECD at Taxi 2, says James will be taking a leadership role within the agency’s creative department and be his “right hand man.”

“There have been lots of new business wins and we’re just figuring out what the needs are for that scope of work,” MacEachern says. “Shawn is going to work a lot closer with teams and clients, and lead a few accounts. He will be less a part of a working team and more of a true creative director and leader.”

Which accounts James will be leading is still being decided, but MacEachern says it will definitely include one or more of Taxi’s Kraft accounts, which include Nabob, Kraft Peanut Butter and Kraft Dinner.

The move comes following a busy first half to 2015 for the agency. So far this year, Taxi 2 has won the Leon’s accountnamed Daniel Shearer the office’s new general manager and promoted Hanna Bratt to be its director of digital production.

Looking at the wider network, it was announced last week that the operations of Y&R in Canada would be folded into Taxi, with a maximum of 25 former staff members migrating to the main Taxi office. Though ECD Darren Clarke left the agency last month for the CCO role at MacLaren McCann, the position has since been filled by Jordan Doucette, another creative leader that returned to Taxi after a year at Edelman. On the other side of the door, former art director Ryan Semeniuk will soon be joining Edelman Vancouver as a CD and VP of integrated production Cynthia Heyd left in March to launch her own branded content company.

In total, Taxi has announced 13 promotions across its offices this year and has also won the business for Casino Rama and Cogeco, picked up a campaign for the Vancouver International Airport and been re-assigned the Kraft Dinner account.