Articles Tagged ‘Kraft Canada’
French’s continues to drive home Canadiana
The condiment brand adds Raps goodwill to its “made in Canada” values with a traveling Canada Day truck.
CASSIES Silver: Kraft Peanut Butter helps Canadians stick together
The peanut butter brand found a meaningful connection with dwindling family time.
CASSIES Gold: Nabob respects the bean
The CPG brand eschewed coffee culture’s pretentiousness, calling for a return to simple pleasures.
Nabob’s pumpkin protest
A rally against the fall flavour continues the brand’s positioning as authentic, no-frills coffee.
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Another familiar face back at Taxi
Shawn James returns to the agency, this time in a leadership role as an ACD at Taxi 2.
Kraft puts its name to good use
The new masterbrand cheese line hopes to be a go-to in the dairy aisle.
Risky business
Which brands are proving that a calculated risk can reap big rewards?
Kraft’s playful project
The company has restructured its Celebration Tour program for more “measurable” benefits.
Kraft Peanut Butter’s once upon a time
How a focus on millennials, consumer research session and new brand platform led the Kraft line to write a kids’ book.
What keeps marketers up at night?
We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.
Krafting icons
We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.
Union fills more desks
Following the agency’s big Kraft Dinner win, the Toronto shop has added six, including a pair of ACDs.
What keeps Caroline Losson up at night?
The VP of marketing at Natrel chats about the struggle with bilingualism, keeping millennials engaged and why numbers mean nothing.
What keeps Tony Matta up at night?
The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.
Union buys Trapeze
Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.
