Tech

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Bankers bullish on technology… for the most part

An Accenture report highlights opportunities new tech presents in connecting with clients, but trust issues persist.

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Why it matters where your data is stored

Cyberimpact’s Antoine Bonicalzi on why storing data on Canadian servers has benefits beyond PIPEDA compliance.

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Rival Technologies invests in expanding its consultancy

Founder and CEO Andrew Reid says using Reach3 Insights will help marketers make sense of conversational data.

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BMO invests further in Ryerson tech hub partnership

From Strategy Ad Tech: The bank leverages its relationship with DMZ to find fintech solutions for small business clients.

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View from the C-Suite: Ecobee gets aspirational

CMO Jackie Poriadjian-Asch says the smart home company has positioned itself around data sharing and control of the home.

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Ecobee launches first big marketing push

A new spot aims to move the brand beyond functional messaging and in front of more consumers.

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Hudson’s Bay launches new bilingual app

The retailer’s new iOS app comes with functionality for customers shopping both in-store and online.

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Manulife Bank debuts chatbot as part of challenger approach

The AI-powered financial tool is part of a push to draw millennials away from the Big Five banks.

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Inabuggy uses AI to fight big guys in grocery delivery war

The Canadian company taps tech to compete against American giants like Instacart and Amazon.

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Lax AI ethics puts brands, businesses at risk: PwC

The advisory firm has released a toolkit to address a need for integrated approaches to developing the tech responsibly.

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Cost, technical issues still barriers to AR campaigns

Creatives say client demand for the technology is strong, but roadblocks remain, according to a survey.

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Cineplex appoints first chief digital and technology officer

Shawn Mandel will help drive the co.’s “diversification agenda.”

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Social Engagements: LinkedIn aims to grow beyond B2B ads

The platform’s head of marketing solutions in Canada talks attracting B2C clients.

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Figr launching AR app to ‘educate’ consumers

The cannabis brand aims to engage Canadians with augmented reality that also follows the category’s strict marketing regulations.

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McDonald’s uses Snapchat to promote McDelivery

The QSR is the first Canadian brand to use AR for couponing via an out-of-home ad.