The risks of being too customer-focused
Canadian companies support tech’s role for the consumer, but does that leave money on the table?
Samsung to open new Canadian retail flagship
The brand says the experiential store in Toronto will be more omnichannel focused than others in global markets.
Big brands sign on with government-backed AI institute
The Vector Institute, based in Toronto, aims to advance research and Canada’s claim as a leader in the space.
Jan Kelley launches incubator
Housed at Communitech, the digital agency wants to help clients get innovations off the ground faster.
IKEA gets into the connected home
A new product line brings the brand’s trademark affordability and simplicity to the smart lighting category.
Your chatbot needs a helping hand: column
Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.
Videotron launches a chatbot
Customers can get show and movies recommendations based on what they say to “Chillico.”
Not all tech can live up to the hype: column
Publicis Toronto’s head of digital on VR, chatbots and how likely they are to have an immediate impact.
JWT partners with Thunder on programmatic creative
Why the agency is shaking hands with a fledgling technology to automate (and optimize) parts of the creative process.
Hootsuite bets big on boosting data
The social platform’s third acquisition this year brings Snapchat analytics to an already growing offering.
Children’s Miracle Network takes its ‘champions’ digital
How an automatic balloon machine has helped the organization broaden its storytelling.
SapientRazorfish stakes a claim in consultancy space
While PwC and other consultancies grab at agency dollars through tech, Publicis’ newly merged shop strikes back.
With innovation, does size matter?
How large marketing organizations can overcome the hurdles keeping them from being as nimble as category disruptors.
Tech in Action: Levi’s smart jacket
The first piece of clothing made with Google’s Project Jacquard controls a range of functions with only a few gestures.
Brita uses VR to show the impact of clean water
How immersing people in Kenyan village life fits in with the brand’s larger CSR efforts.