Tech

dropscooters

Drop offers free rides to and from Collision

The loyalty app brings e-scooter sharing to Toronto to reach the 25,000 attendees at the tech conference.

mars

MaRS redefines ‘innovation’ in first campaign

The Toronto innovation hub aims to ease anxieties and cliches behind the buzzword by focusing on startups doing good.

pikachu-samsung

Tech in Action: 7-Eleven tries to catch ‘em all

The convenience store is using AR to promote the release of Detective Pikachu and send fans to its loyalty app.

googleio

What marketers need to know after Google I/O

The tech giant’s annual conference highlighted wider uses for AI and plans to crack down on cookies.

Sam-6854

Forecasting a plan for artificial intelligence

Weather data has become vital to the AI equation. Pelmorex CEO Sam Sebastian shows marketers how to build their smarts.

Abacus_Projects-2

How to future-proof your performance marketing

Why effectively driving a consumer action online is going to mean having a less rigid approach.

Strategy Back Page

Back Page: Fuse pitches its twist on a smart device

The Toronto integrated marketing agency proves there is such a thing as a stupid question.

Walmart_TEDDY_WEB60_E

Walmart hits 25 years in Canada

There were skeptics when the chain first crossed the border, but it has held its own by stressing Canadian character and a customer-first mantra.

articleread

Social Engagements: Making Insta-worthy creative

The managing director of Facebook and Instagram Canada on how small budgets can make ‘mobile-first’ content work.

icebergsea

Helping tourists find icebergs near Newfoundland and Labrador

Target used real-time data and user content to address a common visitor pain point.

hollywoodbowl

Tech in Action: An ARG for the modern era

A campaign takes an old-school internet promo tactic to engage new and existing fans with an apocalyptic book series.

fintech2

Clients are wary of open banking: survey

Sharing data with third parties might be vital to creating personalized experience, but Canadians might not be ready.

nomibudget

RBC launches AI-powered budgeting tool

Nomi Budgets is the latest service aimed at helping users more confidently manage their finances.

Brett-Brent

Mass Minority launches brand measurement tool

The agency’s Brand Attraction Monitor gauges how values are performing compared to competitors.

dustin

Social Engagements: Not all Twitter ads are created equal

The platform’s head of business marketing on what kind of content best engages its users.