Upfront

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What’s trending for 2017?

From crickets to wine, here are just a few insights into what’s hot for the year ahead.

New York State Of Mind

Marketing lessons from the U.S. election

Election vet David Rosenberg of Bensimon Byrne discusses what marketers can learn from Trump’s win.

Karma

Creating good vibes around financial responsibility

Credit Karma uses humour to get Canadians to check their credit scores.

Forum

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From Russia, with love

Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.

Back Page

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Back page: Notes from the headline cemetery

Not every story makes the cut.

Features

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Searching for Joe Canada

As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.

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Mid-season TV checkup

Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.

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Start! Stop! Change!

We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.

Marketers of the Year

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Marketers of the Year: The candy man

How critical strategic thinking helped Dan Alvo drive local relevance for Wrigley’s brands amid global budget pressure.

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Marketers of the Year: Bringing soup strategy to a boil

Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.

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Marketers of the Year: Andrea Graham’s goof-proof strategy

How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.

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Marketers of the Year: Ginette Harnois won’t compromise

How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.

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Marketers of the Year: Christine Kalvenes snacks on a new market

The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.

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Marketers of the Year: BMO’s CMO Effect

Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

Publisher's Note

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Why 2017 is our year for change

Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.

The CASSIES

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CASSIES Silver: Leon’s turns street furniture into discounts

Taxi’s coupon scheme placed the furniture retailer on the Quebec map.

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