What’s trending for 2017?
From crickets to wine, here are just a few insights into what’s hot for the year ahead.
Creating good vibes around financial responsibility
Credit Karma uses humour to get Canadians to check their credit scores.
From Russia, with love
Ricardo Martin reflects on what he learned during three years at Unilever Canada from his new outpost.
Back page: Notes from the headline cemetery
Not every story makes the cut.
Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
Mid-season TV checkup
Execs from Canada’s major networks give the inside scoop on their mid-season strategy, from old faves to potential new hits.
Start! Stop! Change!
We gathered five Canadian marketers to talk about what the industry needs to start doing, stop doing, or change, from the way they innovate to data collection.
Marketers of the Year
Marketers of the Year: The candy man
How critical strategic thinking helped Dan Alvo drive local relevance for Wrigley’s brands amid global budget pressure.
Marketers of the Year: Bringing soup strategy to a boil
Moya Brown is helping Campbell’s fight for share by unifying the company’s departments and brands.
Marketers of the Year: Andrea Graham’s goof-proof strategy
How the exec moved Leon’s from silly ads to family-friendly creative, appealing to a younger home-buying demo.
Marketers of the Year: Ginette Harnois won’t compromise
How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.
Marketers of the Year: Christine Kalvenes snacks on a new market
The CMO has turned PepsiCo’s marketing unit into an insights-driven digital machine.
Marketers of the Year: BMO’s CMO Effect
Connie Stefankiewicz’s leadership has created a more human effect for the brand, from the TV to the basketball court.
2017 Marketers of the Year
Meet six change agents who took risks and reaped rewards for their brands in 2016.
Why 2017 is our year for change
Publisher Mary Maddever welcomes Marketing readers and outlines the changes ahead in our various products.
CASSIES Silver: Leon’s turns street furniture into discounts
Taxi’s coupon scheme placed the furniture retailer on the Quebec map.