Editorial

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What’s working now: hyper-local and relatable

From our June issue, strategy publisher Mary Maddever on the key to successful shareable content today.

Editorial: Doing more with a lot less

From our June issue, editor Emily Wexler on grand innovation on a tight budget.

Upfront

Cash is dead, long live cash

Given the adoption of mobile payments and recent pushes to use plastic, could the end be near for bills and coins?

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Cadbury’s light-generating bikes

With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.

Zulu Alpha Kilo: "With a subtle hint of whimsy, this design represents the countless thoughts and ideas that inevitably die or take flight in order to achieve the calibre of work required to win Agency of the Year.

Zulu Alpha Kilo’s trophy takes flight

For this year’s Agency of the Year, top-ranked shops will have a cool new trophy for their shelves.

Forum

Creativity under constraints

John Bradley weighs in on what’s restricting inspired work and why it pays to fight for ideas you believe in.

Finding your one-inch punch

Cossette’s Glen Hunt on how to create the greatest impact with little resources and time.

Back Page

adman

Back Page: How to make it in the ad biz

Definitely real, 100% accurate advice from a veteran adman (a.k.a. BBDO’s Peter Ignazi) to young creatives starting out.

Features

Unilever’s edge is global, green and digital

Dickie Martin, the CPG co’s new VP marketing, brings worldly knowledge to the Canadian market.

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The creative Wild West

Everyone’s saddling up to take a run at ad agencies’ lock on the ideas biz by bringing in creativity gunslingers.

AToMiC Awards

AToMiC reinvention of the wheel

Read up on this year’s award winners to learn what it takes to be honoured for innovative work.

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AToMiC Awards: Re-engineering media, pushing social boundaries

This year’s Grand Prix winner took a unique approach via social media to raise awareness about Tourette Syndrome.

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AToMiC Awards: Re-engineering media, moving from passive to active play

Traditional platforms were re-imagined for these winning campaigns.

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AToMiC Awards: Rethinking content, extending the consumer experience

Toronto agency Secret Location snagged four prizes for creating innovative digital companions for TV shows.

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AToMiC Awards: Rethinking content, news crashing

Mock trials and newscasts helped push green messages and caught the judges’ eyes.

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AToMiC Awards: Rethinking content, hyper-local

These winning campaigns tapped into classic Canadianisms and stripped-down (literally) Canadian talent.

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AToMiC Awards: Experiential, getting physical to get attention

From pop-ups to rotting fingers and ghosts, these winning campaigns found new ways to reach consumers.

2014 AToMiC jury

Check out the industry gurus who selected this year’s winners.

AToMiC Awards: Product development, joining the maker movement

What will they come up with next? Check out these innovative products that won over the jury.

AToMiC Awards: Cause marketing, touching consumers across channels

Technology and risk-taking earn buzz with this crop of winners.

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