Articles Tagged ‘corona’

Corona

Corona brings sustainability efforts to Canada

The global beer brand will run shoreline clean-ups and remove plastic from packaging as part of its broader eco goals.

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Shopper Innovation Awards: Corona brings summer early

The beer brand saw an opportunity for an early patio season with Cinco de Mayo.

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Marketers of the Year: Bottling beer success

Kyle Norrington is giving each Labatt brand a unique personality to set them apart, even within their own family.

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Shopper Innovation Awards: Corona ups the patio experience

The beer brand hit the patios in a big way to increase summer sales.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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Zulu names new head of strategy

Ebrahim El Kalza takes over from Shari Walczak who left the agency to pursue an entrepreneurial opportunity.

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Leo Burnett, Zulu Alpha Kilo swim with the Sharks

The pair dominated the Design category. Check out the Canadian work that won at the Kinsale Awards in Ireland.

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Corona shines a light on patio patrons

The beer brand is rolling out sunlight-reflecting tech to brighten up shaded terraces.

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Art and copy folks on the move

On the heels of Nellie Kim and Chris Hirsch’s departure, John St. announces three new creative faces, while FCB taps a senior AD and Grey Canada brings in an ACD.

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Canada takes home eight ADC Cubes

Juniper Park, Leo Burnett and Sid Lee are among those that won, with Canadian band Arcade Fire picking up a Tomorrow Award.

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Shopper Innovation Awards: Corona brings back the dead

The beer brand changes up its packaging to honour the Day of the Dead, resulting in a Silver win.

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CASSIES Bronze: Corona’s high life

The beer brand walks away from teh beach to encourage its millenial target to “Live Mas Fina.”

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Corona parties on a volcano’s edge

This latest social stunt marks part of an on-going branded content play for the beer brand.

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Corona lives it up

The Molson brand has launched a new multi-screen campaign targeting a younger-than-usual audience and encouraging them to live the good life.