Articles Tagged ‘Ice Truck’

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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Shopper Innovation Awards Grand Prix: Canadian Tire tests the limits

The famous Ice Truck takes the top prize, winning Canadians over by putting its battery through the ultimate test.

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And the CASSIES Grand Prix goes to…

Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.

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CASSIES Gold: Canadian Tire breaks records from a cold start

The retailer brought a new meaning to winter in Canada with its “Ice Truck,” while driving car battery sales.

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TJ Flood scores an all-star strategy

Canadian Tire’s SVP of marketing makes a play for our overall Marketer of the Year title (and wins). Check out his game plan for young families.

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Taxi and Canadian Tire nab top B!G honours

From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.

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PR AOY Gold: North Strategic does it their way

How the young, fast-growing shop landed the top spot in the competition’s newest category.

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MAOY Silver: Planning for success at PHD

The agency breaks down the barriers in its approach to media.

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B!G Gold: Taxi and Canadian Tire show off true north strength

Nothing says Canadiana like a truck made out of pure ice.

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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

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Two Best of Show prizes awarded at PROMO!

Check out who picked up the top honours at last night’s award show, honouring the best in brand activation.

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Three nods for Canada in PR and Creative Effectiveness

Campaigns for McDonald’s, Tourette Syndrome Foundation of Canada and Canadian Tire stand a chance at winning a Lion on Monday.

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AToMiC Awards: Rethinking content, hyper-local

These winning campaigns tapped into classic Canadianisms and stripped-down (literally) Canadian talent.

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Cannes contenders: Canadian roundup

The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.