Articles Tagged ‘Lauren MacDonald’

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IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

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2018 CRC: IKEA’s wonderful world

From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.

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IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.

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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

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IKEA opens up the possibilities

The brand debuts its new Rethink-created platform with an anthem showing how it’s here for the “many.”

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Ikea keeps Market Hall campaign sustainable

Why textiles and lighting are central to the newest phase of the retailer’s ongoing efforts.

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Why Ikea is playing up its downstairs

Inside the retailer’s Market Hall strategy to make more Canadians fans of its designs.

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Ikea is Swedish for…

As the retailer celebrates 40 years in Canada, we walk through the brand’s colourful evolution and look at what made it twinkle.

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Ikea Canada names new country marketing manager

Lauren MacDonald was promoted to oversee the brand’s marketing strategy.

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Ikea brings the kitchen downtown

The brand has created a tasty experience in downtown Toronto as part of its food-first approach.