Articles Tagged ‘MEC’

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Retail as a community hub

The strategy behind investments Staples, MEC and Indigo have made to create more experiential stores.

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How MEC is building on its experiential history

CMO Anne Donohoe talks about the retailer’s past, and future, as a place to chill, run, climb and shop.

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MEC goes experiential with adventure travel arm

The outdoor gear co-op is testing branded travel experiences to create deeper connections with its members.

Jennifer Horn

All the lonely people

Editor Jennifer Horn examines how brands are making efforts to bring people together.

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Strategy’s Nice List 2018

Strategy will return on Jan. 3. In the meantime, read up on the marketing efforts our staff thinks are worthy of extra recognition.

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Behind MEC’s pledge for greater diversity

The outdoor equipment retailer has “accelerated” efforts to reflect the country’s growing diversity in its marketing.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

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Membership organizations enjoy high levels of trust

The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.

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If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

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Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

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MEC charts a path outside

A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.

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Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

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MEC tops ‘most reputable’ brand ranking

The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.

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GoDaddy ups its product game

The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.