MEC » strategy

Articles Tagged ‘MEC’

CAA

Membership organizations enjoy high levels of trust

The CAA, Mountain Equipment Co-op and Costco continue to dominate the annual Gustavson Brand Trust Index.

Upfront_Oct17POLL

If brands were people…

We surveyed consumers about which brands are the best companions for certain social activities.

hotelstempcap

Could you be Captain Obvious?

A new social contest to temporarily fill the Hotels.com spokesperson’s shoes aims to build on the brand’s social momentum.

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MEC charts a path outside

A new platform aims to introduce new customers to the outdoor-focused retailer and move them down the funnel.

dare

Dare taps into something special

The brand takes a deeper storytelling approach to celebrate a limited-edition version of its Maple Creme cookie.

MEC1

MEC tops ‘most reputable’ brand ranking

The outdoor equipment retailer debuts atop the Reputation Institute’s annual list, alongside Google.

godaddy

GoDaddy ups its product game

The second spot in the “Itty Bitty Ballers” campaign reinforces the focus on easy website building and customer support.

Hotesl

Hotels.com rewards the winter weary

A virtual swear jar provides Canadians disgruntled by winter weather a chance for escape.

shutterstock_229761016

Up to the Minute: New clients at FCB/Six, Environics

Plus: Molson Coors sticks with its media partner and more news you may have missed.

Copied from Media in Canada - molsonVR

Molson helps NHL enter VR

How the beer co is using its brand and traditional assets to drive interest in a next-gen hockey broadcast on Sportsnet.

shutterstock_145518796

What are Canada’s most trusted brands?

The second annual Gustavson Index reveals the standouts for consumers in various categories.

playtexplayon

Playtex gives girls a level playing field

The new Play On Canada grant looks to give female high school teams the same opportunities as their male classmates.

MEC

NKPR wins business for outdoor retailer MEC

The agency takes on PR duties for the co-op brand as it opens new stores in Canada this year.

ScottsKillButton

Scotts’ growing spring strategy

A foul-mouthed weed and emotional ads are part of a new plan to reach consumers who’ve previously ignored the category.

Hotels

Hotels.com (and Captain Obvious) come north

From pasty skin to hoser jokes, the brand plays on Canadian characteristics for its first unique campaign in this market.