Articles Tagged ‘North Strategic’

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Tim Hortons takes good deeds national

The QSR is bringing its holiday campaign on the road.

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PRAOY Bronze: Influencers find true North

Services devoted to content creation, ideation and now influencers pushed North Strategic onto the podium.

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Letgo launches in Canada

The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.

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Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.

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Mark’s puts its approach to the test

A series of online videos focused on product innovation puts a twist on showing off features and benefits.

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

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Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

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Mark’s gets to the point

A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.

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Cadillac Fairview pledges to do good

The company partners with WE to start conversations around a range of issues during back-to-school.

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Sport Chek’s on-the-fly Olympic strategy

Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.

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Mark’s thanks dads who step up

The retailer is increasing its investment in more emotionally engaging ads, beginning with a new Father’s Day campaign.

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Why Canadian Tire is giving print another go

The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.

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Up to the Minute: Zulu adds six

Plus: Critical Mass names a new GM in Toronto, an AOR win for Taxi and more news you may have missed.

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Samsung goes all-out for the S7

The launch campaign is “one of the most extensive” the company has run to bring the phone’s features to life.