Articles Tagged ‘North Strategic’

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The List 2016: Who had the most noteworthy year?

We’re signing off until 2017. Until we meet again, here’s a look back at some of the companies that had standout years.

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Samsung takes a 360-degree view on fears

The “#BeFearless” program comes to Canada, employing VR tech to help people overcome what scares them most.

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MSLGroup acquires North Strategic

The PR agency and its content arm Notch Video now fall under holding co Publicis Groupe.

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Cadillac Fairview aims for magic during the holidays

The company is focusing on fewer, more impactful activities to bring joy to its malls, including its largest ever campaign.

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Tim Hortons takes good deeds national

The QSR is bringing its holiday campaign on the road.

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PRAOY Bronze: Influencers find true North

Services devoted to content creation, ideation and now influencers pushed North Strategic onto the podium.

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Letgo launches in Canada

The buying-and-selling platform makes its debut with a campaign showing how it can help Canadians ditch secondhand stuff.

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Check it out: Cadillac Fairview’s great big selfie

The retail property co’s Eaton Centre asks Torontonians to show their style on the (very) big screen.

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Mark’s puts its approach to the test

A series of online videos focused on product innovation puts a twist on showing off features and benefits.

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Ubisoft shows the sinister side of connected living

A new campaign for Watch Dogs 2 enlists Canadians to team up and sabotage a privacy-invading home of the future.

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Introducing the PR Agency of the Year shortlist

These are the finalists for strategy’s PRAOY award, to be handed out at a Nov. 8 gala in Toronto.

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Mark’s gets to the point

A no-nonsense campaign focuses on jeans and showcases the retailer’s new tone.

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Cadillac Fairview pledges to do good

The company partners with WE to start conversations around a range of issues during back-to-school.

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Sport Chek’s on-the-fly Olympic strategy

Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.

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Samsung brings #GalaxyLife on tour

The cross-country pop-ups show off the company’s “full mobile ecosystem” through various lifestyle activities.