Articles Tagged ‘Penningtons’

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2017 Marketers of the Year

Meet six change agents who took risks and reaped rewards for their brands in 2016.

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Marketers of the Year: Ginette Harnois won’t compromise

How stigma-challenging creative and robust CRM helped Penningtons empower its plus-size customer through fashion.

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Penningtons brings AR in store

The retailer boosts engagement ahead of Black Friday with a “Mystery Quest” app.

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Strategy Awards 2016 shortlists: Part Five

We’re rolling out all the contenders leading up to tomorrow’s gala. Today, we feature the Launch and Niche Strategy categories.

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The right man for Reitmans

The retailer’s new CMO Jonathan Levitt on data, his media background and what’s next for retail.

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Check it out: Plus size, minus the stereotypes

Two Reitmans-owned retailers launch campaigns aimed at positioning themselves as democratic fashion choices.

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Penningtons’ new attitude

The plus-size clothing retailer repositions to be an advocate for size acceptance.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Smart Set to close

After a failed rebranding effort, the Reitmans-owned retailer will shutter its doors over the next year and a half.