Articles Tagged ‘Procter & Gamble’

_DSC3796

SickKids and Cossette take CASSIES Grand Prix

The awards celebrated the industry’s most creative results-driven work at a Toronto gala Wednesday night.

Gain by Gain Image 1

CASSIES Gold: Gaining cents with scents

Leo and P&G take a playful, premium approach to help Gain elevate itself from other detergents.

Gain by Gain Image 1

2017 Strategy Awards: Gain taps into scent-vertising

The brand’s campaign took a playful tone by mimicking perfume ads.

shutterstock_253938001

Why agencies compete on price

Former Cadbury marketer and current CASSIES editor John Bradley on how to solve the price war problem.

leoburnett_OPENER

AOY Gold: Leo Burnett’s winning vision

After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.

555_mslgroup

PR AOY Gold: MSLGroup gains influence

The agency leverages its relationships with its Publicis sister agencies, and rallies influencers to create a recipe for success.

P&G

Check it out: P&G’s Pan Am play

The CPG giant brings back “Thank You, Mom” just in time for the Games.

Screen Shot 2015-06-27 at 8.46.13 AM

Canada’s four Branded Content wins

Our country takes home two Silvers and two Bronzes in the category.

Screen Shot 2015-06-23 at 11.02.46 AM

Leo Burnett wins a Glass Lion #LikeAGirl

The Grand Prix went to another feminine hygiene campaign, Whisper Sanitary Napkins in Mumbai, India (pictured).

LikeAGirl 3

#LikeAGirl wins PR Grand Prix

The campaign, with PR out of the U.S., also picked up a Gold, while Grey Canada picks up another Gold for “Groceries not guns.”

Like a Girl2

Canada wins two Golds in Promo & Activation

Leo Burnett’s “#LikeAGirl” takes a Gold and Bronze at Cannes, while Grey wins Gold for “Groceries Not Guns.”

Young-Lions

Canadian Young Lions winners revealed

Winners from Bensimon Byrne, Konrad, Leo Burnett, PepsiCo Canada, Procter & Gamble, Olive Media and M2 will be heading to Cannes this June.

Pencils

Leo Burnett and JWT pick up White Pencils

Check out what Canadian work will be picking up D&AD Pencils at the London awards ceremony in May.

Replace this image.

P&G to consolidate agencies

The company looks to reduce its number of agency relationships to cut nearly $500 million from its agency fees globally.

Cheerios_2_Sept19

Weekend reading: Normalizing today’s normal

We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.