Articles Tagged ‘scotiabank’

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Scotiabank launches new innovation hub

“Digital Factory” will house user experience and data experts in downtown Toronto.

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Scotiabank’s (adorable) reality check

The bank encourages young parents to save early by showing some far off guesses about the cost of education.

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Check it out: Scotiabank’s romantic action

The bank delivers some epic flair to help one guy pop the question.

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Scotiabank goes north

The bank’s partnership with Project North brings access to hockey for youth in remote Canadian communities.

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RBC, TD among the most valuable global brands

Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.

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Are loyalty programs the fifth P of marketing?

A new report shows just how important programs have become, and which brands are doing it right.

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Up to the minute: New agencies for L’Oreal, new work from P&G

Check out the news you might have missed this week.

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CASSIES Bronze: Scotiabank demonstrates the power of free

The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.

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CASSIES Silver: Tangerine bears the fruits of branding success

To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.

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Cossette boosts exec ranks

Steve Groh has been brought on board as a new VP national brand director to work on the McDonald’s account.

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What keeps Andrew Zimakas up at night

The CMO at Tangerine on dealing with the cult of busy, keeping consumers’ trust and finding true campaign integration.

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PR AOY Silver: Narrative fashions its own storyline

The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.

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Tangerine shows who’s boss in digital

What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.

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TD named Canada’s best brand: study

RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.

Tangerine’s racing trains

In the bank’s first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.