Articles Tagged ‘Sephora’

Kiehls-Sephora

Kiehl’s strikes distribution agreement with Sephora

The L’Oreal brand’s full line of products will be sold through the retailer’s website and five of its Canadian stores.

Sephora-featured

Sephora showcases the many faces of beauty

The cosmetics retailer partners with sixteen Montreal and Toronto locals to support ongoing market intensification efforts.

fbarads

Facebook launches shoppable AR ads

Brands can bring virtual trial to users’ News Feeds and direct them to an ecommerce platform.

Beauty-Retail

Four ways the beauty industry will change in 2018

A Mintel global trends report finds consumer choices will be driven by their beliefs, technology and new definitions of beauty.

0pener

The new speed (and paths) of retail

How mass brands are going direct and digital in an effort to win consumers first and fast.

Toronto EC_Meghan Markle_Ribbon Cutting Ceremony

Bringing sexy back

Managing editor Jennifer Horn on how to drive retail experiences through personalization and cult-like communities.

sephora2_1024

Retail Innovator of the Year: Sephora

How Canadian investments led the global beauty giant to win over a devoted community.

shutterstock_363790325

Your chatbot needs a helping hand: column

Eighty-Eight’s Erin Bury on why brands intrigued by the buzzy tech shouldn’t totally abandon the human touch.

shutterstock_345552098

Sephora picks National

The PR agency will lead influencer outreach and communication strategies for the beauty retailer across Canada.

Vancouver New Hires

Cossette Vancouver adds three

The shop has new faces in the creative, accounts and production departments following recent business wins.

shutterstock_343357514

Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

esteeEdit

Estee Lauder creates millennial-friendly brand

The cosmetics brand has launched a new line at Sephora to prove it’s not just for your mother.

fFASHION LIKE THE AD_ CeA

The next big things in retail

As omni-channel becomes the name of the game, and the lines between physical and digital blur, here are some trends to watch.

shutterstock_216001072

A canon for CPG marketers

Are you at the top of your game? From rethinking loyalty to acting more human, here’s a handy list of must-dos to up the ante.