Articles Tagged ‘Tony Matta’

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Tony Matta heads to Starbucks

Kraft Heinz’s Canadian CMO is going to the U.S., while Brian Kerr takes over Canadian marketing for the company.

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Tony Matta to lead Kraft-Heinz marketing

The Kraft Canada CMO will reportedly take the marcom reins here.

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Meet the CASSIES jury

Here are the Canadian marketing leaders making up the 2016 judging panel.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

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Weekend reading: How to train your marketers

Are we on the verge of a talent crisis? CPG marketing experts weigh in on the state of training.

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The passion of the marketer

Editor Emily Wexler on the characteristic driving marketers to excel at their jobs.

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What keeps marketers up at night?

We asked industry leaders about key issues and how they’re addressing them. Here are some themes that emerged.

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2014 Marketers of the Year

Here’s the skinny on what made these folks rise to the top of our list.

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2015: Hack at it

From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.

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Krafting icons

We’re rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians’ deep connections with some of the country’s most loved brands.

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PR AOY jury

Here’s the panel that scored this year’s inaugural PR Agency of the Year entries.

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Last chance: Help crown our Marketer of the Year

Vote for candidates from Canadian Tire, MLSE, Kraft, Dempster’s and Aritzia by midnight tonight.

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What keeps Caroline Losson up at night?

The VP of marketing at Natrel chats about the struggle with bilingualism, keeping millennials engaged and why numbers mean nothing.

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What keeps Tony Matta up at night?

The Kraft Canada CMO on why systemic cost-cutting is giving him a hiring headache, and why relying on price is bringing the whole market down.

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Hacking Kraft

The food company’s super-simple, three-step, scrappy guide to reaching millennials.