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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Sugar-Crisp

Company Info

The Work

Sugar-Crisp creates a fake influencer for a real product

In the News

  • Is that a giant talking Sugar Crisp box?

    Why, yes it is. And it's meant to get millennials in the mood to buy cereal after doing prize challenges, like singing its jingle or breakdancing.

    By Jennifer Horn
    November 6, 2014
  • Sugar Crisp sings a new tune

    The Post Foods brand is targeting university students with a Facebook contest aimed at giving someone 15 minutes of fame.

    By Val Maloney
    November 23, 2011
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