What’s better than winning a One Show pencil? Well, that would be the opportunity to accept a One Show pencil next to none other than a Baldwin brother (obviously).
It’s a moment several Canadian agencies can brag about this week, especially Cossette, which returned from Friday’s New York event, hosted by Alec Baldwin, with the most trophies.
The Montreal division of the shop did well for itself this year. It brought back two Silvers (for the Royal Canadian Mint’s “Heart of the Arctic” and for the Enablis Effect, which also won a Silver Lion in 2013) and a Bronze (also for the Enablis Effect), while the Toronto office added to the brass count with another Bronze (for the Toronto Silent Film Festival’s “Instagram Trailers“).
Gold winners for the night include Anomaly, which went home with the prize for its Budweiser Red Lights campaign in the Interactive category, as well as Montreal agency Paprika for its “Memory Gaps” outdoor spaces campaign for the Societe du Village in the design category.
Leo Burnett made the second-to-most trips to the stage. For Bell, the agency took home a Bronze for the “Canadian CEO Olympic Invite” (another Cannes-winning campaign, which took home a Silver Lion last year). It received another two Bronze, one for Mike Drywall’s logo design, and another for its own self-promotional “Unplug + Play” (a box that uses a phone to unlock a set of playing cards).
Grey received two pencils, one Silver for the “Milk Carton 2.0” campaign and another Bronze for “World’s Most Valuable Check-in,” both of which were created for the Missing Children Society of Canada.
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Red Urban scored a Silver for the “Bellies” ad it created for Volkswagen (below), as did Vancouver’s 123W for its agency website (which won a Bronze Lion last year), as well as Moment Factory for designing a multimedia environment in an LAX terminal.
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Bronze winners include John St. for WWF’s “Inevitable News Network,” Rethink for the Molson Canadian “Beer Fridge,” and Juniper Park for its “Information is Ammunition” ads for Canadian Journalists for Free Expression.
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And in addition to its Gold, Paprika also scored a Bronze for its book cover design for Notabilia, while Lg2boutique won a Bronze for the logo it created for Parc Olympique.
