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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Consonant Skincare

Company Info

The Work

Consonant asks if your skin feels like concrete

In the News

  • Zulu Alpha Kilo puts its skin in the game with Consonant

    The indie shop takes an equity stake in the skincare brand and will act as its in-house agency to help it scale.

    By Justin Crann
    January 14, 2021
  • 2019 Strategy Awards: Launches that stuck

    A&W, Betadine and Consonant Skincare show how to creatively bring new products and campaigns to market.

    By Jennifer Horn
    October 7, 2019
  • 2019 SIA Awards: Store-driving designs

    Campaigns for Consonant Skincare, RGD, McDonald's, Tomato Sauces by Stefano Faita and Raising the Roof all raised the bar for design.

    By Jennifer Horn
    April 30, 2019
  • Male grooming is booming

    Brands, from global giants like L'Oreal to start-ups like Consonant, are marketing more to men. And it's starting to pay off.

    By Justin Dallaire
    March 20, 2019
  • Design AOY Gold and AOY Bronze: Zulu Alpha Kilo’s big design ideas

    The proud indie is staying true to its roots.

    By Josh Kolm
    November 8, 2018
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