As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.
Its first-ever masterbrand approach highlights the quality of its plain-flavoured products.
strategy™ uncovers and shares the "bold vision, brand new ideas" of Canada's national marketing community.
™ strategy is a trademark of Brunico Communications Ltd. Site copyright © 1987-2021
strategy title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.