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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Liberte

Company Info

The Work

Liberte highlights real yogurt culture in Morocco and Nepal
Taste this: Liberté gets a new focus

In the News

  • French dairy co-op acquires Yoplait and Liberte operations in Canada

    Meanwhile, General Mills will sell its U.S. yogurt operations to Lactalis.

    By Christopher Lombardo
    September 13, 2024
  • Yoplait Canada tackles a passion problem

    As the brand fattens its portfolio, Samuel Bussieres hopes to create enthusiasm within the traditional yogurt category.

    By Harmeet Singh
    February 27, 2017
  • Liberté’s taste obsession

    Its first-ever masterbrand approach highlights the quality of its plain-flavoured products.

    By Harmeet Singh
    June 7, 2016
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