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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Shell

Company Info

The Work

Pennzoil braves the cold
Greenpeace greases up Lego toys

In the News

  • Which brands do Canadians trust?

    Toyota tops the annual Reader's Digest Trusted Brands list seven years running, more than any other company.

    By Megan Haynes
    January 22, 2015
  • Squareknot expands and delves into research

    The loyalty and direct marketing shop launches a new 10-person market research department to provide deeper planning and insights for clients including Air Miles.

    By Jennifer Horn
    November 11, 2013
  • Canadian Geographic and Shell go on an energy diet

    The magazine and petrol company launch an online contest that challenges families to reduce and reuse.

    By Jennifer Horn
    September 14, 2011
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